Trade Marketing Manager - South & West

Job Summary:

The roles and responsibilities of a Trade Marketing Manager include a mix of strategy, planning, execution & control to enable the sales growth via deploying BTL inputs for the assigned regions.

Roles and responsibilities:

• To plan & drive the secondary trade schemes to enable the regional AOP budgets.
• Plan, coordinate and execute the promotional events like trade meets, trade shows & micro marketing activities within the allocated budgets.
• Design NPD Go to market strategy & own the KPIs.
• Coordinate with sales teams to align BTL activities with sales objectives and strategies.
• Ensure compliance with legal and regulatory requirements for all trade executions.
• Monitor and analyse the effectiveness of all BTL inputs.
• Prepare regular reports and presentations on inputs impacts & recommend the changes.
• Competition tracking to keep an update over the category/product pricings & schemes for competition benchmarking.
• Provide guidance and training to ensure team members are equipped to meet objectives.
• Conduct market research to understand Trade behaviour, preferences, and trends.
• Uphold brand standards and guidelines across all BTL activities.
• Stay updated on industry trends, technologies, and best practices in BTL marketing.

By effectively managing these responsibilities, a Trade Marketing Manager contributes to enable sales and revenue growth via BTL inputs