Manager - Trade Marketing

1. Various Communication Tools for specific Market / Markets to trade & consumers.

2. Distribution expansion through retail connects programs for retailers / wholesalers.

3. Consumer Interaction Program i.e. In-Shop Activity, Liquid & Dry Sampling, Home To Home Consumer Contacts etc;

4. Participation in Exhibitions / Trade Fair / Melas

5. Branding Activities and Retail Visibility Program [Shop Boards, Shop Branding, Delivery Vehicle Branding etc;]

6. OOH Branding Opportunities i.e. Out-Door Hoardings, Mall & Multiplex Branding, Public Vehicle & Railway Station and in-train Branding etc;

7. Merchandising Activities including displays [natural, paid & purchase linked displays]

8. Other ground Activations i.e. culinary classes, kitty parties, in-house events etc;

9. Planning of Consumer Offer to retain existing consumers and add new consumers

10. Sourcing for items and services require for all assigned activities

• To recognise & understand the need of assigned markets inclusive of positioning of brand / brands and competition and even trend / behaviour of trade.
• Define specific objectives for brand / brands & assigned markets for specific activities with close working with respective Sales Team & Distribution Network.
• Detailed planning and relevant arrangements for individual activity for assigned markets and coordination with all concern departments & officials.
• Preparation & planning for brand wise, quarter / month wise activity planned for assigned markets.
• Initiate the activities with preparation of detailed proposals along with all calculation and documents and share with top management for consent.
• Arrangements & Monitoring of activity considering to its defined description and specific objectives.
• Coordination with Vendor / Vendors at local level [service providers & sales promotion agencies etc;] for supply of items or services as per pre-defined criteria and process. Coordinating with them to ensure right delivery of decided services.
• To ensure smooth process of all commercial transactions and claim process involved for activities for their respective markets.
• Regular reporting, review & analysis of activity executing & executed viz –a- viz planed & executed and share the same with observations to all concerns [prepare reports in details time to time].
• Visit markets to learn and observe the market scenario, execution of planned activities, coordination with Sale Team etc;
• Any other assignments related to Marketing & Trade Maarketing as & when require / assign.
• Coordination with other colleagues within team and seniors for guidelines time to time.