Trade Marketing Manager (AM MD) - Ludhiana | Varun Beverages Ltd

Job Title / Designation : Area Manager - Market Development (BTL / Trade Marketing)

Department : Sales

Functional Reporting to : Market Development Manager

Job Purpose

The incumbent shall be responsible to drive the marketing related initiatives in the assigned area and maximize the visibility of the products in the market.

Primary Roles & Accountabilities

- Manage visibility budgets with in the approved budgets parameters to assist in delivery of company's targets.

- TT Promotion in stipulated allocation and criteria.

- Make a Track on the spend v/s budgets by unit or city.

- Significantly upgrade image and visibility in the market.

- Provide Support to the unit teams through coordination with suppliers for timely on field execution of all signage drives related to either visibility or promotion in the market place.

- Develop quality signage vendors across all units and ensure adherence of standards across all units through constant vendor development and back- checks.

- Market Mapping and Visibility audits.

- Training & Development of Frontline Sales Force/ Marketing Executive for better execution.

- Marketing Initiatives / Signage's.

- Monthly FMO Tracking and Achievement for Sales Development.

- Vendor Reconciliation and POSM management.

Qualification and Work experience

Post-Graduation : Regular MBA from premier B-School with specialization in Sales & Marketing