Marketing Manager- Noida

Job Title: Marketing Manager

Location: Noida sector 63.

Education: MBA Marketing (preferable)

Experience: 8+ years

Key Responsibilities:

1. Go-to-Market Strategies: Define region-specific marketing plan that supports the regional (preferably US Market) and other European market’s sales strategy. Conduct market research and analysis to identify target segments, customer personas, and competitive landscape.

2. Branding: Leading end-to-end branding and marketing of the product. Ensure consistent messaging across all marketing channels and touchpoints. Develop and execute branding initiatives to enhance brand equity and recognition.

3. Campaign execution: Optimize and monitor campaign strategies across all marketing channels. Plan, execute, and optimize multi-channel marketing campaigns across digital (SEO, SEM, PPC, email, social media) and traditional channels (events, print, etc.). Create compelling content including webinars, whitepapers, case studies, blogs, and videos to support campaigns.

1. Monitor and analyze campaign performance metrics to optimize conversion rates and ROI.
2. Conduct A/B testing to create data-driven strategies for hitting key metrics and engaging all funnels
3. Execute high-converting marketing strategies based on data analytics.
4. Lead paid search and social acquisitions including LinkedIn/Google etc.
5. Use B2B marketing channels like events, conferences, thought leadership, b2b portals
6. Launch or enhance referral marketing programs
7. Drive SEO, digital marketing, social media, design, email marketing, and other marketing teams’ initiatives
8. Team Management: Experienced to lead a team of minimum 3 to 5 members in marketing team with different expertise-Digital marketing, content creation/development, social media/ads manager, SEO specialists. Provide guidance and support for productivity and growth.
9. Use content strategy to acquire new customers.

Advanced analytical abilities: Excellent communication and interpersonal skills. Familiarity

Industry Type: IT Services

Department: Marketing & Communication

Employment Type: Full Time, Permanent.