Product Manager - Generics Business

1 To devise brand strategy to manage brand profitability and sales targets

2 To devise promotional plans and ensure timely and qualitative execution of the same

3 To develop and deploy promotional material, visual aids, leaflets, communication material etc. in a timely manner

4 To monitor and control promotional expenses month on month to be within the budget

5 To ensure on going analysis of internal and external brand performance

6 Responsible for insight mining and understanding customer behaviour through market research

7 To proactively conduct competition mapping, targeting and segmentation exercises for improving brand performance

8 To collaborate and engage with the Sales teams for mutual information sharing and delivering of targets

9 To liaise with other cross functional teams and vendors for timely implementation of brand strategy