Manager - Copy Writer @ Croma - A TATA Enterprise

This candidate will coordinate with teams across the organization to understand their creative needs and build their creative strategy accordingly. In each project, you will ensure that outcomes are on a budget, within the brand, and incorporating current trends

Role & responsibilities:

• Development of all creative campaigns ensuring a consistent brand across channels
• Remain current on emerging trends in digital technology to incorporate new technologies into your strategy
• Communicate cross-functionally (Print, TVC/DVC, Activation and Digital) to understand creative needs
• Own, build, organize, execute, and present creative proposals to the lead from start to finish
• Turn a basic, bland client brief into earned media ideas, always keeping newsworthiness and earned media at the heart of your ideas
• Challenge yourself and your partner/team to think of brand behaviors rather than going straight to advertising communications ideas
• Be a sounding board and supportive creative leader for the juniors in the team
• Make sure you are aware of the work out there in the industry right now. Not just the bad stuff, but the good stuff too.
• Push yourself, your team, or the teams you are overseeing to come up with lots and lots of ideas, knowing that most of them will either miss the mark strategically, creatively, or feasibly. From this process, beautiful gems can be unearthed.

Preferred candidate profile:

• Bachelor's degree or equivalent
• 8+ years' in a copywriting role
• Current portfolio to be submitted with your application
• Strong strategic thinking and creative skills (written, visual and conceptual)

Good to have:

• A passion for mentoring and coaching others
• As a Brand, additional language skills are a bonus
• Willingness to jump in and fix up a project thats about to lose its creative integrity
• Ability to handle projects when not all the answers are known to us
• Interpersonal savvy; the ability to relate well to all kinds of people, build rapport, form constructive and effective relationships, utilize diplomacy and tact and diffuse even high-tension situations comfortably
• Honesty, honesty, honesty - With creatives, with colleagues and with yourself.