Copy Writer

Role & responsibilities

• Conduct in-depth research on industry-related topics in order to develop original content.
• Interpret creative direction and independently initiate content strategy by adapting points from creative briefs into persuasive copy concepts.
• Collaborate with business teams and understand product flows/benefits and create structure/templates for web content.
• Should have worked on websites/ blogs / social media for well-known brands.
• Good command of English (must) and Hindi language.
• Should be open & capable enough to ideate & write good copy which works across all formats i.e. BTL/ATL/Digital.
• Will have to be very responsible & deliver quality content on time (Important).
• Writing promotional & engaging story lines/scripts for the products for promotional videos
• Overseeing copywriting for social media contents and descriptions
• Understand the target audiences and create a communication bridge between business & customer to provide better clarity on offerings and promotion.
• Keeping abreast of google searched key words, google searched topics and SEO optimization of content.

Preferred candidate profile

MBA, preferable

Competencies

• Excellent communication skills, both written and verbal.
• Proficiency with Microsoft Office software, including Word, Excel, PowerPoint, Communicator, and Outlook.
• Exceptional reading and writing skills; great command over the English langauage, impeccable grammar.