COWRKS - Manager - Marketing (5-8 yrs)

Job Description:

- We are seeking a highly motivated and organized Assistant Manager / Manager to join our team as we launch and promote our innovative app designed specifically for tenants in our business park.

- The app aims to provide a seamless experience by offering a wide range of services and amenities that tenants can conveniently access within the campus.

- As a Manager, you will play a vital role in supporting the Marketing Team in developing and executing marketing strategies to drive app adoption and engagement.

- This role requires close collaboration with campus teams, including operations, technology, and external agencies, to create and deliver compelling content daily.

Responsibilities:

- Develop and implement effective marketing campaigns to increase awareness, adoption, and engagement of the app among business park tenants and to promote the app externally via social media channels.

- Coordinate closely with the campus teams, including Operations and Technology, to gather information about available services, amenities, and updates to ensure accurate and up-to-date content is published on the app.

- Work closely with external agencies, content creators, and graphic designers to produce engaging multimedia content, such as articles, videos, images, and infographics, that showcases the app's features and benefits.

- Assist in the creation and maintenance of a content calendar to ensure consistent and timely delivery of engaging content on the app.

- Monitor app usage and engagement metrics, analyse user feedback, and provide recommendations for improvements to enhance the user experience.

- Collaborate with the Marketing & Converge Team to execute targeted promotional activities, including contests, incentives, and referral programs, to increase app usage and drive user acquisition.

- Stay up to date with industry trends and best practices in mobile app marketing, user experience, and engagement strategies, and proactively share insights and recommendations with the team.

- Support the Marketing & Converge Team in managing relationships with external partners, vendors, and agencies involved in app marketing initiatives.

- Assist in the coordination of app-related events, workshops, and webinars for business park tenants to showcase the app's capabilities and foster community engagement.

Qualifications:

- Experience 5 to 8 years.

- Bachelor's degree in Marketing, Business, Communications, or a related field.

- Proven experience in digital marketing, mobile app marketing, or related roles.

- Strong understanding of marketing principles and techniques, particularly in the context of mobile applications.

- Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and stakeholders.

- Proficiency in content creation and management, including writing, editing, and graphic design.

- Familiarity with content management systems, social media platforms, and analytics tools.

- Highly organized, detail-oriented, and able to prioritize tasks in a fast-paced environment.

- Analytical mindset with the ability to interpret data, identify trends, and make data-driven recommendations.

- Self-motivated and resourceful, with the ability to work independently and as part of a team.

- Knowledge of the real estate industry and understanding of tenant needs and preferences is a plus.