BHIVE - Growth Manager (6-8 yrs)

Location: BHIVE Workspace, Bengaluru (In-Office Role)

Reports To: VP - Marketing & Strategy, Anurag Sharma

About BHIVE Group:

BHIVE Group leads the way in revolutionizing enterprise-grade managed offices and coworking spaces while democratizing investments in Bengaluru.

With a robust network of 27+ properties, over 46,000 seats, and 1.8 million sq.ft. , BHIVE caters to corporates, MNCs, entrepreneurs, and businesses of all sizes.

Through BHIVE Workspace and BHIVE Properties, the group redefines commercial real estate and financial services.

Mission: To be one of India's most loved and admired real estate companies by 2033.

Vision: To enhance the quality of life for people through innovative solutions.

Role Overview:

- The Growth Manager will design and execute strategies to drive revenue growth, customer acquisition, and retention for BHIVE's diverse offerings, such as coworking spaces, managed offices, day passes, meeting rooms, BHIVE Cafe, and lounge.

- This role leverages data-driven insights and innovative growth techniques, collaborating across functions to align strategies with business objectives.

- The position is performance-focused, aiming to optimize customer engagement and maximize revenue streams.

Key Responsibilities:

Revenue Growth Initiatives:

- Develop targeted strategies to boost revenue, emphasizing daily sales of day passes, meeting room bookings, and bulk offerings.

- Identify opportunities for upselling and cross-selling within BHIVE's product portfolio.

Customer Acquisition & Retention:

- Design and execute acquisition campaigns, promotions, and referral programs to expand the customer base.

- Build retention programs to enhance loyalty, engagement, and repeat business.

Growth Hacking & Innovation:

- Utilize growth hacking techniques to explore new channels, partnerships, or campaigns.

- Test customer acquisition channels such as digital marketing, partnerships, and events for scalability.

Data-Driven Insights:

- Analyze customer data, usage patterns, and performance metrics to identify growth opportunities.

- Set, monitor, and report KPIs like Customer Acquisition Cost (CAC), Lifetime Value (LTV), and product usage rates.

Partnership Development:

- Cultivate partnerships with complementary brands to expand BHIVE's reach and offerings.

- Negotiate terms and manage long-term partner relationships.

Collaborative Strategy Execution:

- Align growth strategies with product roadmaps, brand objectives, and operational capabilities.

- Work closely with sales teams to ensure alignment on customer acquisition and smooth handoffs between efforts.

Key Performance Indicators (KPIs):

- Revenue growth across offerings like day passes and meeting rooms.

- Efficient customer acquisition and reduced CAC.

- Retention rates and participation in loyalty programs.

- Increased usage rates for coworking spaces and other services.

- Revenue and customer acquisition from partnerships and referral channels.

Qualifications & Skills Required:

- Bachelor's/Master's degree in Business, Marketing, or a related field.

- 6-8 years of experience in growth management, preferably in service-based industries like coworking, hospitality, or health and wellness.

- Proven track record in achieving revenue and customer growth targets.

- Strong analytical skills and data-driven decision-making capabilities.

- Experience in working collaboratively with marketing, sales, and product teams.

- Familiarity with growth hacking tools, customer segmentation, and data analysis techniques.

Competencies:

- Results-oriented with a focus on measurable growth.

- Analytical mindset with a knack for identifying growth levers.

- Creative problem-solving abilities with a flair for unconventional tactics.

- Customer-centric approach with a passion for enhancing customer experiences