FLO - Brand Executive

About Company: CMRGreen Technologies Limited is Indias largest producer of Aluminium and Zincdie-casting alloys with a combined annual capacity of over approx 4, 18, 000 MTper annum. Since its inception in 2006, it has maintained its fast-paced growthby leveraging latest technology and continuous improvement. CMR, which recyclesaluminium scrap to make alloy, has 28-30 percent market share in India and isnearly three times larger than its nearest competitor. We are having strongpresence at PAN India level (North, West & South) with 13 manufacturingunits, 5000 strong workforce and supplies to major automotive industry in Indiaincluding tier one OEMs like Maruti Suzuki , Honda Cars , Bajaj Auto , HeroMotoCorp and Royal Enfield Motors.

Position : FLO-Brand Executive / Social Media Handler

Job Band : A

Designation : Executive/Sr. Executive/ Assistant Manager

No. of Posts : 1

Department: HumanResources Organization Development

Reporting to : Manager OrganizationDevelopment

Qualifications:

Essential Bachelors degree in Marketing, Communications, Graphics, Design or relatedfield full time from reputed Institute.

Desired -Proficiency in marketing tools and software (e.g., Adobe Creative Suite, GoogleAnalytics, etc.).

Experience: 1-3years of experience in brand management, social media marketing, or related.

Job Overview:

The Brand Executive/ SocialMedia Handler is responsible for implementing and managing brand strategies andcompanys social media presence to promote the companys products, services andculture, ensuring consistent brand messaging and enhancing brand equity. Therole involves coordinating with internal and external teams, conducting marketresearch, and supporting brand campaigns.

Key Responsibilities:

BrandStrategy Implementation: Support the Brand Manager in executing brandstrategies, ensuring that all brand-related activities align with the companysgoals and objectives.

CampaignManagement: Assist in planning, developing, and executing marketing andsocial media campaigns, including both digital and traditional media.

MarketResearch: Conduct market research and competitor analysis to understandconsumer preferences and market trends, providing insights to enhance brandperformance.

ContentCreation: Handle the content and designing to create compelling and on-brandmarketing materials, including brochures, websites, social media, andadvertisements.

BrandConsistency: Ensure all communication and marketing materials maintain aconsistent tone, message, and style in alignment with the brand's identity.

EventCoordination/Internal Employer Branding: Assist in the planning and executionof engagement calendar and events, along with all branding needs.

PerformanceMonitoring: Track the performance of brand campaigns, using metrics like brand.awareness, market share, and return on investment (ROI), and provide reports tomanagement.

Collaboration: Liaise with cross-functional teams including sales, product development, andcustomer service to ensure brand alignment and to support business objectives.

BudgetManagement: Assist in managing the brands marketing budget, ensuringcost-effectiveness in all activities.

VendorManagement: Coordinate with external agencies and vendors to ensure timely andhigh-quality delivery of marketing and branding materials.

Skills:

Strongunderstanding of branding principles and marketing strategies.

Excellentcommunication and presentation skills.

Proficiencyin marketing tools and software (e.g., Photoshop, Illustrator, Canva, AdobeCreative Suite, Google Analytics, etc.).

Abilityto work collaboratively in a team environment.

Analyticalmindset with attention to detail.

Abilityto manage multiple tasks and projects simultaneously.

Key Competencies:

Creativityand innovation

Strategicthinking

Results-drivenwith a focus on measurable outcomes

Abilityto adapt in a fast-paced environment

Teamplayer with strong interpersonal skills

General

Below25-35 Years.

CTC range3 LPA to 6.5 LPA .

Shouldhave experience in Branding and Social Media Marketing.

Candidatesshould not be frequent job changer.

NoticePeriod- Joining period Max 30 Days.

Location: Corporate office :-7th Floor, Tower 2, L & T Business Park, 12/4 Delhi Mathura Road(Near Delhi

Badarpur Border) Faridabad, Haryana, 121003.