Home
Communities
Companies
- Companies
  
  Discover best places to work
- Compare Companies
  
  Compare & find best workplace
- Add Office Photos
  
  Bring your workplace to life
- Add Company Benefits
  
  Highlight your company's perks
Reviews
- Company reviews
  
  Read reviews for 6L+ companies
- Write a review
  
  Rate your former or current company
Salaries
- Browse salaries
  
  Discover salaries for 6L+ companies
- Salary calculator
  
  Calculate your take home salary
- Are you paid fairly?
  
  Check your market value
- Share your salary
  
  Help other jobseekers
Interviews
- Company interviews
  
  Read interviews for 40K+ companies
- Campus placements
  
  Interviews questions for 1K+ colleges
- Share interview questions
  
  Contribute your interview questions
Jobs
Awards

WINNERS AWAITED!
- ABECA 2025
  
  WINNERS AWAITED!
  
  AmbitionBox Employee Choice Awards - 4th Edition
- ABECA 2024
  
  AmbitionBox Employee Choice Awards - 3rd Edition
- AmbitionBox Best Places to Work 2022
  
  2nd Edition
- AmbitionBox Best Places to Work 2021
  
  1st Edition

Add office photos

Employer? Claim Account for FREE

WN Infotech

Compare

No reviews yet

349 WN Infotech Jobs

Brand Strategist (E-Commerce Identity Building)

WN Infotech

4-5 years

Noida, Pune, Gurgaon / Gurugram + 1 more

1 vacancy

WN Infotech

posted 9d ago

Job Role Insights

Key skills for the job

Digital Marketing Social Media Marketing Packaging Market Research Analytical Chemistry Google Analytics

+ 3 more

Job Description

Job Summary

We are seeking a dynamic and innovative Brand Strategist specializing in E-Commerce Identity Building to craft and enhance our brand presence across digital platforms. The ideal candidate will have a strong understanding of brand positioning, consumer behavior, and e-commerce trends, with the ability to create compelling strategies that drive engagement and revenue. This role demands a visionary thinker with a results-oriented mindset, capable of aligning brand narratives with business objectives in a competitive online marketplace.

Your Role and Responsibilities

Brand Identity Development:
- Design and implement strategies to establish a unique and compelling e-commerce brand identity.
- Ensure brand consistency across all touchpoints, including website, social media, product packaging, and digital campaigns.
Market Research and Consumer Insights:
- Conduct thorough market research to understand consumer behavior, industry trends, and competitor strategies.
- Use data insights to inform and refine brand positioning and marketing strategies.
Creative Direction and Content Strategy:
- Collaborate with design and content teams to create impactful branding materials and campaigns.
- Oversee the development of compelling storytelling that resonates with target audiences.
E-Commerce Optimization:
- Partner with UX/UI teams to ensure brand alignment in the digital shopping experience.
- Work closely with product and sales teams to align brand messaging with promotional efforts.
Performance Analysis:
- Track and measure the effectiveness of brand strategies and campaigns.
- Use analytics to adapt strategies and ensure continuous improvement.
Stakeholder Collaboration:
- Act as the brand custodian, ensuring internal and external stakeholders align with the brand s vision.
- Provide strategic guidance to leadership on brand opportunities and challenges.

Required Technical and Professional Expertise

Technical Expertise:
- Proficiency in branding tools and platforms, such as Adobe Creative Suite, Canva, and analytics tools like Google Analytics and SEMrush.
- Strong understanding of e-commerce platforms (Shopify, Magento, etc.) and digital marketing tools (e.g., HubSpot, Mailchimp).
Professional Skills:
- Exceptional communication and storytelling abilities.
- Analytical mindset with a focus on data-driven decision-making.
- Ability to manage multiple projects and deadlines in a fast-paced environment.
- Strong leadership and collaboration skills to work cross-functionally with various teams.

Qualification & Experience Required

Educational Background:

Bachelor s degree in Marketing, Business Administration, Communications, or a related field.
Advanced certifications in Brand Management, E-Commerce, or Digital Marketing are a plus.

Experience:

4+ years of experience in brand strategy, with a focus on e-commerce or digital-first companies.
Proven track record of successful branding campaigns that drove engagement and revenue growth.
Experience working in cross-functional teams and managing external agencies.

Employment Type: Full Time, Permanent

Read full job description