Brand Strategist

Roles & Responsibilities

Brand Strategy Development:

Develop and implement comprehensive brand strategies aligned with the companys overall objectives.

Conduct market research to identify trends and opportunities for brand growth.

Brand Positioning:

Define and maintain the brands unique selling propositions and positioning in the market.

Ensure consistency in brand messaging across all communication channels.

Brand Identity Management:

Oversee the development and maintenance of the brands visual and verbal identity.

Monitor and enforce brand guidelines to maintain a cohesive brand image.

Cross-Functional Collaboration:

Collaborate with various departments, including performance marketing, website development, graphic design and social media marketing, development, to ensure brand alignment.

Provide guidance on brand-related considerations in cross-functional projects.

Market Analysis and Competitor Monitoring:

Stay informed about industry trends, market dynamics, and competitor activities.

Analyze market data to identify opportunities and threats, adapting brand strategies accordingly.

Budget Management:

Develop and manage budgets for brand-related activities, ensuring efficient use of resources.

Track and report on the ROI of brand initiatives.

Brand Performance Metrics:

Establish key performance indicators (KPIs) to measure the success of brand initiatives.

Regularly analyze and report on brand performance, making data-driven recommendations.

Brand Innovation:

Identify and explore innovative opportunities to enhance the brands relevance and competitiveness.

Stay updated on emerging trends and technologies that could impact the brand.

Reporting and Documentation:

Prepare regular reports on brand performance and present findings to relevant stakeholders.

Maintain comprehensive documentation of brand strategies, guidelines, and initiatives.

Skills & Qualifications:

Strong knowledge of branding and marketing principles

Experience in developing and implementing comprehensive brand strategies

Excellent communication and interpersonal skills

Experience in brand communication, positioning social media presence and growth

Good skills in brand strategy development

Developing and implementing brand strategy

Handling digital marketing campaigns through all areas of the project life cycle

Ensure strategies align with brand values, target audience and positioning

Relevant experience in brand growth

Facilitate effective communication between team members and client

Should be good at time management and multitasking

Ability to analyze market trends and adjust strategies accordingly

Proficiency in project management and organization

Ability to work collaboratively with cross-functional teams

Bachelors degree in Marketing, Business Administration, or related field

Experience in the advertising or marketing industry is a plus

Company Description

Purple Media Marketing is an advertising agency offering clients comprehensive digital marketing solutions. Our expertise includes SEO, PPC, social media marketing and management, content creation, and website design & development to increase brand visibility and generate quality sales and leads. We are located in Ahmedabad and are committed to helping our clients reach their full potential.

This is a full-time, on-site role for a Brand Manager at Purple Media Marketing in Ahmedabad.

Company Website: https: / / purplemediamarketing.in /