Marketing Executive

Greetings from Aster Pharmacy-India!!!!

About Aster Pharmacy

Starting the journey with just one pharmacy in 1987, Aster Pharmacy, a division of Aster DM Healthcare has evolved over the years & established itself as a responsible healthcare provider. Recognized today as the regions leading pharmacy retail chain, Aster Pharmacy started with a focus on ?delivering good health and happiness? through friendly neighborhood pharmacies which were customer centric and easily accessible.

Join Our Marketing Team to Drive Customer Engagement and Growth!

Are you a creative marketing professional passionate about driving customer engagement and increasing foot traffic in the retail sector? Were looking for a Retail Marketing Executive to craft innovative strategies and execute impactful campaigns that elevate our brand and delight our customers

Job Title: Retail Pharmacy Marketing Executive

Location: Bangalore

Reports to: Lead - Regional Marketing

Job Summary:

The Retail Pharmacy Marketing Executive is responsible for implementing marketing strategies to drive foot traffic, enhance customer loyalty, and promote pharmacy services and products. This role requires a deep understanding of retail trends, consumer behavior, and the healthcare landscape to create impactful campaigns that align with business objectives.

Key Responsibilities:

Campaign Management:

• Execute marketing strategies to promote retail pharmacy services, such as prescription fulfillment, over the counter (OTC) products, and wellness programs.
• Create and manage multi-channel marketing campaigns (in-store promotions, and print materials, neighborhood connect activities and Health camps) to engage customers and increase sales.
• Collaborate with product teams to design promotional offers and discounts to boost customer acquisition and retention.

Customer Engagement and Loyalty Programs:

• Promote loyalty programs to enhance customer retention.
• Conduct market research to understand customer preferences and develop targeted campaigns.
• Promote wellness initiatives, health camps, and pharmacy consultations to build community trust and engagement.

Experience:

• 15 years of experience in marketing, preferably in retail or healthcare/pharmacy sectors.

Interested candidates can comedown for Interview or share profile to Nagesh.k@asterpharmacy.in / 9964328914