Marketing Executive

JOB DESCRIPTION

• Basic knowledge in SEO, marketing campaigns, strategic planning, user experience and web development.
• Basic knowledge of ATL , BTL activities for lead generation
• Basic knowledge of business analytics to measure effectiveness of various online / offline campaigns.
• Maintain ownership of all digital channels like Website, mobile apps, social media channels (Instagram, Facebook, YouTube, LinkedIn and Twitter), messaging channels and payment gateways.
• Organize various activities, events for lead generation for brokers
• Co-ordinates with the sales teams for closure of leads generated
• Manage digital marketing campaigns and ensure they are executed within the budget and timelines
• Coordinate with external agencies for content creation and posting
• Coordinate with external agencies for SEM / SEO strategies
• Coordinate for email marketing programs. in the context of the overall marketing plan
• Maintain the company business locations in Google My Business
• Act as advisor for the company in terms of digital platforms and relationship marketing including industry best practices and trends
• Manage the Senior Management expectations and ensuring Marketing Department objectives are met

Education: BBA / MBA - Marketing

Technical Skills: Basic working knowledge of online marketing tools, strategies and business analytics

IMMEDIATE JOINER PREFERRED