Influencer Marketing Professional

Department: Marketing and Communications
Reports To: Head of Marketing/Digital Marketing Manager/ PPC Manager

Qualifications and Skills

• Educational Requirements:
• Bachelors degree in Public Relations, or a related field.
• Additional certification in digital marketing or influencer marketing is an advantage.
• Experience:
• 4-6 years of experience in influencer marketing, social media management, or influencer and account handling.
• Proven track record of running successful influencer campaigns, preferably in the education sector.
• Technical Skills:
• Proficiency in social media platforms (Instagram, Facebook, YouTube, LinkedIn, etc.) and analytics tools.
• Knowledge of influencer marketing platforms (e.g., AspireIQ, Upfluence) is a plus.
• Strong understanding of audience targeting, campaign tracking, and digital advertising trends.
• Key Competencies:
• Excellent communication and interpersonal skills to build and maintain relationships.
• Creative mindset with the ability to identify compelling content opportunities.
• Analytical thinking and ability to interpret campaign data to drive decisions.
• Strong organizational and project management skills to handle multiple campaigns.

Key Responsibilities

1. Strategy Development:
• Design and implement influencer marketing strategies that align with the institutions goals, such as increasing enrollment or promoting educational programs.
• Identify relevant influencer niches (e.g., education bloggers, student influencers, career coaches) to target diverse audiences.
2. Influencer Identification and Relationship Building:
• Research and onboard influencers, content creators, and bloggers who align with the institutions values and objectives.
• Build and maintain strong relationships with influencers to foster long-term collaborations.
• Negotiate contracts and deliverables with influencers, ensuring alignment with the campaigns objectives.
3. Campaign Management:
• Plan and execute influencer campaigns, including sponsored content, testimonials, giveaways, and social media collaborations.
• Monitor campaign performance metrics (reach, engagement, conversions) and optimize for better results.
• Work closely with influencers to create authentic and compelling content that highlights the institutions programs, events, and achievements.
4. Content Creation and Collaboration:
• Collaborate with the in-house content and media teams to develop content briefs and guidelines for influencers.
• Ensure influencer content adheres to the institution's branding, messaging, and compliance standards.
• Coordinate live-streaming events, campus tours, or webinars featuring influencers.
5. Analytics and Reporting:
• Track and analyze key metrics of influencer campaigns, including ROI, engagement rates, and audience demographics.
• Prepare performance reports and provide insights to improve future campaigns.
• Stay updated on influencer marketing trends and best practices to inform strategy.
6. Compliance and Ethics:
• Ensure all influencer partnerships comply with advertising regulations and ethical guidelines.
• Oversee proper disclosure of sponsored content to maintain transparency and trust with the audience.

Additional Requirements

• Passion for education and the ability to articulate the institutions values effectively.
• Familiarity with trends in the education industry and audience behavior, including prospective students and parents.
• Willingness to work flexible hours and attend institution-related events.