Freelancer Brand Marketing Manager

brand's1. Brand Strategy Development:

○ Craft and execute comprehensive brand marketing strategies that align with business goals.

○ Establish and maintain brand guidelines to ensure consistency across all touchpoints.

2. Marketing Campaigns:

○ Conceptualize, develop, and manage multi-channel marketing campaigns to enhance brand visibility.

○ Collaborate with in-house or external creative teams to produce engaging content.

3. Market Research and Insights:

○ Conduct market analysis to identify trends, opportunities, and competitor activities.

○ Use insights to optimize brand positioning and marketing tactics.

4. Digital Marketing and Social Media Management:

○ Oversee and implement social media strategies, content calendars, and paid campaigns.

○ Monitor digital campaign performance and optimize for better engagement and ROI.

5. Content Creation and Collaboration:

○ Work with designers, writers, and videographers to create compelling marketing materials.

○ Ensure all content aligns with the brands voice and message.Role & responsibilities

6. Performance Tracking:

○ Analyze campaign results and provide detailed performance reports with

actionable insights.

○ Use analytics tools (e.g., Google Analytics, HubSpot) to measure the

effectiveness of marketing efforts.

7. Stakeholder Communication:

○ Regularly update clients or stakeholders on project progress, campaign

performance, and outcomes.

○ Offer recommendations to refine branding efforts based on data-driven insights.

Preferred candidate profile

We are seeking an experienced and creative Freelance Brand Marketing Manager to collaborate on building and enhancing our brand's presence. In this role, you will independently design and implement marketing strategies, create compelling campaigns, and deliver measurable results. This position is ideal for a self-motivated professional who thrives in a flexible work environment and has a proven track record in brand marketing

Perks and benefits

Competitive salary and benefits package
- Opportunity to work with a premier management institute in India
- Collaborative and dynamic work environment
- Professional development opportunities