Chief Marketing Officer (CMO)

Job Title: Chief Marketing Officer (CMO)

Company: Gintaa

Employment Type: Full-time

Company Overview:

Gintaa is a rapidly expanding food-tech platform dedicated to redefining the food delivery experience. Currently processing over 1000 daily orders in Kolkata, Gintaa is poised for national expansion, aiming to achieve 2000 plus daily orders across multiple cities. Our mission is to streamline the online food ordering process while fostering strong partnerships with restaurants and enhancing customer engagement.

Position Summary:

Gintaa is looking for a dynamic and results-driven Chief Marketing Officer (CMO) to spearhead all marketing, branding, and customer acquisition strategies. The CMO will be responsible for defining and executing innovative marketing initiatives to drive brand awareness, increase user acquisition, and enhance customer loyalty. This role requires a visionary leader with a deep understanding of digital marketing, performance-driven campaigns, and brand positioning in the competitive food-tech industry.

Key Responsibilities:

• Marketing Strategy and Execution Develop and implement a comprehensive marketing strategy aligned with Gintaas business objectives and expansion plans
• Brand Positioning and Growth Establish a strong brand identity and ensure consistent messaging across all digital and offline channels
• Performance Marketing Lead user acquisition efforts through digital advertising, SEO, SEM, influencer marketing, and growth hacking strategies
• Customer Retention and Engagement Design and optimize loyalty programs, referral initiatives, and personalized marketing campaigns
• Strategic Partnerships Collaborate with restaurants, delivery partners, and industry stakeholders to enhance brand reach and market penetration
• Public Relations and Communications Drive media engagement, PR campaigns, and corporate communications to build brand credibility and recognition
• Data-Driven Decision Making Utilize analytics and insights to measure campaign effectiveness, optimize marketing ROI, and refine strategies accordingly
• Team Leadership and Development Build and mentor a high-performing marketing team, fostering innovation and execution excellence
• Budget Management Develop and manage the marketing budget, ensuring cost efficiency while maximizing impact

Qualifications and Experience:

• Education MBA or equivalent degree in Marketing, Business Administration, or a related field preferred
• Experience Minimum 8 plus years in marketing leadership roles, preferably in food-tech, e-commerce, or startup environments
• Proven Track Record Demonstrated success in scaling brands, driving customer acquisition, and optimizing marketing performance
• Expertise in Digital Marketing Strong knowledge of paid media, content marketing, social media, SEO SEM, and CRM strategies
• Data-Driven Approach Experience in leveraging data analytics, marketing automation, and customer insights for decision-making
• Creative and Strategic Thinking Ability to craft compelling brand narratives and develop innovative growth strategies
• Leadership and Collaboration Strong leadership skills with the ability to inspire teams and work cross-functionally with product, sales, and operations teams
• Tech-Savvy and Adaptability Understanding of emerging marketing technologies and ability to adapt to fast-evolving industry trends

Why Join Gintaa

• Lead the marketing function of a high-growth food-tech company with national expansion ambitions
• Work with a passionate and innovative team dedicated to transforming the food delivery landscape
• Competitive compensation package, including equity options and performance-based incentives
• Opportunity to shape a brand that resonates with millions of food lovers across India