Chief Marketing Officer

Position: Chief Marketing Officer (CMO)

Location: Surat, Gujarat

Industry: Retail Jewellery

Annual Turnover: ₹5000 Crores

Reporting to: COO

Salary Range: ₹30-40 LPA

Role Overview:

We are seeking an accomplished and visionary

Chief Marketing Officer (CMO) to spearhead marketing, branding, and business expansion initiatives for a leading retail jewellery showroom headquartered in Surat, Gujarat. This role encompasses building a globally trusted brand, expanding online and offline sales channels, driving customer engagement, and outpacing competitors through innovative strategies. The CMO will also be responsible for identifying retail and airport outlet opportunities, managing exhibitions, and driving online retail growth through the promotion of small-ticket jewellery items. This is a key leadership role that demands creativity, analytical rigor, and a deep understanding of the luxury and jewellery industry.

Key Responsibilities:

1. Marketing Strategy & Competitor Analysis

• Develop and execute a comprehensive marketing strategy aligned with the company's vision and growth targets.
• Conduct market research to identify customer preferences, trends, and competitor strategies to ensure the brand remains ahead in the market.
• Analyse competitors marketing initiatives, pricing strategies, and positioning to identify opportunities and counter-strategies.

2. Brand Development & Positioning

• Establish the jewellery brand as a trusted name across India and globally, emphasizing quality, craftsmanship, and heritage.
• Craft impactful storytelling campaigns that resonate with diverse audiences, fostering trust and brand loyalty.
• Ensure consistent and premium messaging across all communication channels, including retail, digital, and media platforms.

3. Online Retail Growth

• Drive the growth of online retail sales by promoting small-ticket jewellery items through digital marketing and e-commerce platforms.
• Optimize the online shopping experience to cater to a broader customer base, including first-time buyers and younger demographics.
• Launch creative campaigns to increase website traffic, enhance customer conversion rates, and improve retention.

4. Business Expansion & Retail Development

• Identify prime locations for new retail outlets, including high-visibility areas such as airports, to enhance customer accessibility.
• Oversee the planning, design, and execution of new store openings to reflect the brands premium positioning.
• Identify opportunities for pop-up stores, collaborations, and temporary exhibitions to expand customer reach.

5. Exhibitions & Event Management

• Strategize and lead participation in national and international exhibitions, showcasing exclusive collections and driving brand visibility.
• Coordinate with internal teams to create memorable and visually compelling exhibits that attract customers.

6. Celebrity & Influencer Management

• Identify and partner with brand ambassadors, influencers, and celebrities who align with the brands values and target audience.
• Manage high-profile collaborations and campaigns that amplify the brands presence across platforms.

7. Digital Marketing & Omni-Channel Integration

• Lead digital marketing initiatives, including SEO, SEM, social media, and performance marketing, to boost online visibility and sales.
• Ensure seamless integration between offline and online channels to provide a cohesive customer experience.

8. Customer Engagement & Loyalty Programs

• Design and implement customer loyalty programs, personalized marketing campaigns, and exclusive events to build long-term relationships with clients.
• Leverage data analytics to understand customer behaviour and refine strategies accordingly.

9. Financial Management & ROI Tracking

• Manage the marketing budget, ensuring effective allocation of resources for maximum impact.
• Monitor the ROI of campaigns, retail expansion projects, and online sales initiatives to ensure financial efficiency and sustained growth.

Key Qualifications:

• MBA in Marketing or a related field from a reputed institute.
• 15+ years of marketing experience, with at least 5 years in a senior leadership role in luxury retail, jewellery, or related industries.
• Proven track record in driving online retail sales, launching successful digital campaigns, and managing e-commerce platforms.
• Expertise in brand building, business expansion, and multi-channel marketing strategies.
• Strong understanding of luxury consumer behaviour, especially in the jewellery sector.
• Exceptional leadership, communication, and analytical skills.
• Desired Skills and Attributes:
• Visionary thinker with a passion for building globally trusted brands.
• Ability to manage high-profile collaborations and partnerships with brand ambassadors and influencers.
• Expertise in market research, competitor analysis, and data-driven decision- making.
• Proficiency in digital marketing tools and techniques, with a focus on e- commerce growth.
• Experience in managing large-scale exhibitions and launching new retail outlets.

What We Offer:

• A leadership role with the opportunity to build a globally recognized jewellery brand.
• Competitive compensation package of ₹30-40 LPA with performance-based incentives.
• An innovative and collaborative work environment.
• ​The chance to work with a high-performing team and lead major business growth initiatives.