Sr. Performance Marketing Specialist

Campaign Management - Develop, execute, and manage performance-driven campaigns across AdRoll, Google Ads and Meta for specific audience segments.

1. Performance Optimization - Continuously monitor and analyze campaign performance, making real-time optimizations and scaling ads to improve CPL, lead quality, and CAC.
2. Data Analysis & Reporting
3. Ensure data accuracy and consistency across all campaign touchpoints.
4. Analyze performance data, generate insights, and provide recommendations for continuous improvement.
5. Budget Management - Strategically allocate and manage ad spend to maximize efficiency and ROI while staying within budget.
6. A/B Testing & Experimentation - Design and execute A/B for ad creatives, landing pages, and targeting strategies to improve campaign effectiveness.
7. Direct Call & WhatsApp Campaigns - Run and optimize direct call and WhatsApp ad campaigns to drive high-intent leads and customer interactions.
8. Market Research & Trend Analysis - Stay updated with industry trends, competitor strategies, and emerging digital marketing technologies to ensure cutting-edge campaign execution.
9. Collaboration & Cross-Functional Alignment - Work closely with content team, creative team, sales, and other stakeholders to align on campaign goals, messaging, and deliverables.
10. Brand Awareness & Growth Initiatives - Execute and optimize brand awareness campaigns to increase visibility, engagement, and brand recall across digital platforms.
11. Experience in ad creative development, messaging optimization, and asset testing.
12. Expertise in multiple ad formats, including video, carousel, lead ads, and dynamic retargeting.
13. Experience with programmatic ad platforms beyond AdRoll is a plus.

Requirements

• Experience: 3+ years in performance marketing, specifically in Google Ads and Meta Ads with a focus on lead generation.
• Technical Skills:
• Strong proficiency in Google Ads, Meta Ads Manager, Google Analytics, and marketing automation tools.
• Hands-on experience with direct call and WhatsApp campaigns.
• Expertise in A/B testing, conversion rate optimization (CRO), and audience segmentation.
• Analytical Skills: Ability to interpret campaign data, optimize performance metrics, and generate actionable insights.
• Strategic Mindset: Strong understanding of customer journey mapping, funnel optimization, and data-driven decision-making.
• Collaboration: Ability to work cross-functionally with creative, sales, and tech teams to execute performance-driven marketing strategies.

Preferred Qualifications

• Certifications: Google Ads & Meta Blueprint certifications (preferred but not mandatory).
• Experience in B2B lead generation and demand generation campaigns.
• Familiarity with CRM & third-party ad tracking and attribution models.

How to Apply: If you are a driven professional with a passion for technology and a desire to impact, we would love to hear from you. You can either apply via this job portal or send your resume and a cover letter outlining your relevant experience and why you are the perfect fit for this role to pallabi.j@paramantra.com can get connected at @8904492675.