Content Writer (B2B)

We are looking for a B2B Content Writer to craft high-impact content that connects marketing, sales, and product messaging. This role is ideal for someone who can write compelling SaaS content while supporting sales enablement and product storytelling. The ideal candidate will have a passion for writing, a strong understanding of SEO principles, and the ability to create engaging content that resonates with our target audience. You will be responsible for producing high-quality articles, blog posts, website copy, and other content that boost our client's online visibility and drive organic traffic.

Key Responsibilities

Content Strategy & Creation

• Develop SEO-driven, high-converting content (blogs, whitepapers, website copy, email campaigns).
• Craft thought leadership content (articles, LinkedIn posts, Quora/Reddit engagement).
• Write compelling sales enablement materials (case studies, one-pagers, objection-handling docs).
• Create feature-focused content that explains the value of our product in a customer-friendly way.
• Collaborate with SEO, PPC, and Demand Gen teams to create conversion-focused content.

Product Marketing Support

• Translate technical product features into clear, engaging messaging for different buyer personas.
• Write content for product launches, feature announcements, and customer onboarding materials.
• Support the sales team with competitor comparison content and positioning documents.
• Assist in crafting email sequences, landing pages, and website content for marketing campaigns.

Collaboration & Research

• Work closely with Product, Marketing, Sales, and Customer Success to identify content gaps and opportunities.
• Interview customers & internal teams to generate use cases and success stories.
• Conduct market & competitor research to refine messaging and positioning.

Content & SEO Optimization

• Conduct keyword research and implement SEO best practices to enhance content visibility and ranking on search engines.
• Review and edit content for accuracy, grammar, and style, ensuring consistency and quality across all materials.

Research & Analytics

• Stay updated on industry trends, topics, and best practices to create relevant and timely content.
• Monitor and analyze content performance using tools like Google Analytics, providing insights for continuous improvement.

Key Requirements

Must-Have Skills

• Bachelor's degree in English, Communications, Marketing, or a related field.
• 3+ years in B2B technology content writing (preferably SaaS).
• Proven experience writing case studies, whitepapers, and product explainers.
• Ability to create search-optimized content that drives organic traffic.
• Ability to simplify complex features into engaging, customer-centric messaging and product storytelling.
• Strong understanding of SEO principles and keyword research tools (e.g., Google Keyword Planner, SEMrush).
• Excellent writing, editing, and proofreading skills with a keen attention to detail.
• Ability to write for different audiences and adapt tone and style accordingly.
• Familiarity with content management systems (CMS) such as WordPress is a plus.
• Strong organizational skills and the ability to manage multiple projects and deadlines.

Nice-to-Have Skills

• Basic understanding of positioning, GTM, and feature launches.
• Email & Landing Page copywriting.
• Quora, Reddit & Community content Ability to engage in industry-specific conversations.

What We Offer

• A role that bridges content, sales, and product marketing in a fast-growing SaaS company.
• Opportunities to develop product marketing skills and work closely with leadership.
• A collaborative and creative work environment where content drives real impact.