Digital Marketing Specialist

Location: Begumpet, Hyderabad

Job Title: Specialist - Digital Marketing 

Experience: 1-3 years 

Qualifications: Graduation

Job summary:

• As a Digital Marketing Specialist, you would be responsible for handling paid marketing campaigns across various search engine channels & social media platforms. 
• She/he should be able to executing marketing strategies, troubleshoot, optimize & scaling up campaigns to increase the online presence and achieve the business objectives

Job Description:

Search Engine Marketing (SEM):

• Develop and implement effective marketing strategies across multiple platforms (e.g., Google Ads, Bing Ads & Taboola Ads) to generate high-quality leads and increase website traffic.
• Conduct keyword research, create compelling ad copy, CRM integrations and optimize landing pages for better conversion rates. 
• Continuously monitor campaigns, analyse performance metrics, and make data-driven decisions to enhance campaign performance. 
• Developing marketings plan to assist management with new upscaling opportunities.

Social Media Marketing (SMM):

• Manage and execute social media campaigns across various platforms (e.g., Facebook, Twitter, Instagram, LinkedIn) to increase brand visibility, engage with the target audience, drive traffic to our website & generate quality leads.
• Continuously monitor campaigns, analyse social media metrics, CRM Integrations, ad copy writing.

Analytics and Reporting:

• Analysing marketing campaign performance using various analytics tools.
• Generate comprehensive reports with actionable insights and recommendations for optimizing marketing strategies to present to clients
• Keeping track of latest industry trends & practices and emerging technologies in digital marketing.
• Coordinating with Internal teams for campaign creatives & landing page optimizations.

Requirements

• 1-3 years of experience in Search Engine Marketing (SEM) and Paid Search (PPC). 
• Competent at the Canva, Google Office Suite.
• In- depth Knowledge on Google Analytics, Bing Analytics and other web analytics tools.
• Having Knowledge on CRMs integration (Eg: Zapier, Zoho) is preferred.
• Working experience on tracking & tag Implementation using GTM tools are preferred.

Preferred: Having worked in a Digital marketing agency is preferred.