AdGlobal360 - eCommerce Account Manager - Digital Marketing (3-5 yrs)

Company : AGL - Hakuhodo

Location - Gurugram, Haryana, India

Job Title : Ecommerce Account Manager

About AGL - Hakuhodo :

- AGL - Hakuhodo is a leading marketing and communications agency dedicated to creating impactful brand experiences in the digital age.

- We combine strategic thinking, creative execution, and data-driven insights to drive growth for our clients in the dynamic ecommerce landscape.

- We are seeking a passionate and results-oriented Ecommerce Account Manager to join our growing team in Gurugram, India.

About the Job:

- As an Ecommerce Account Manager, you will be the key driver of our clients' online success.

- You will be responsible for managing and optimizing their product listings, enhancing content, and executing promotional activities across various ecommerce platforms.

- This role demands a blend of analytical prowess, creative thinking, and exceptional communication skills to deliver outstanding results.

Key Responsibilities:

- Maintain accurate and up-to-date master catalogs for all client products, ensuring data integrity and consistency across platforms.

- Collaborate closely with Brand Managers to gather and verify product information, ensuring all data is accurate and complete.

- Implement and meticulously update task trackers to monitor progress, prioritize tasks, and ensure timely completion of listing activities.

- Execute the seamless listing of new products on relevant ecommerce platforms, adhering to platform-specific guidelines and timelines.

- Receive and process listing details from Brand Managers, ensuring accurate and complete information is uploaded.

- Coordinate with internal teams and clients to ensure smooth launches of new products online.

- Optimize product content, including base content, key visuals (KVs), and A+ content, to enhance product visibility, engagement, and conversion rates.

- Conduct thorough keyword research and implement SEO best practices to improve product search rankings.

- Analyze and leverage product data to identify areas for content improvement and optimization, ensuring a compelling customer experience.

- Develop clear and comprehensive creative briefs for designers, outlining content requirements, objectives, and brand guidelines.

- Ideate and collaborate with designers to create compelling visual assets that enhance the in-store customer experience and drive conversions.

- Ensure that all creative assets are aligned with brand guidelines and platform requirements.

- Act as the primary point of contact for ecommerce platform partners, including Amazon, Flipkart, BigBasket, and Quick Commerce platforms.

- Coordinate with partners for content execution, promotional activities, and issue resolution, ensuring smooth operations.

- Ensure that all platform communication is handled professionally and efficiently, building strong relationships.

- Conduct regular in-store audits, both manually and using tools like Clavis, to assess product listing quality, content accuracy, and overall platform performance.

- Identify and address any discrepancies or issues detected during audits, ensuring optimal product presentation.

- Generate detailed reports and provide actionable recommendations for improvement based on audit findings.

- Activate promotional banners and other marketing assets on ecommerce platforms, aligning with marketing calendars and campaigns.

- Ensure timely and accurate implementation of promotional activities, maximizing visibility and impact.

- Monitor and track the performance of promotional campaigns, providing insights and recommendations.

- Conduct A/B testing of banners and other promotional elements to optimize performance and maximize ROI.

- Analyze test results and implement changes based on data-driven insights, ensuring continuous improvement.

- Provide detailed reports and recommendations based on A/B testing results, driving data-informed decisions.

Qualifications:

- Master's degree in marketing, Business Administration, or a related field.

- Minimum of 3-5 years of experience in ecommerce account management or a similar role

- Proven experience managing product listings and optimizing content on major ecommerce platforms.

- Strong understanding of ecommerce best practices, SEO, and digital marketing principles.

- Proficiency in using ecommerce analytics tools and platforms.

- Excellent communication, interpersonal, and presentation skills.

- Strong analytical and problem-solving skills.

- Ability to work independently and as part of a team in a fast-paced environment.

- Proficiency in Microsoft Office Suite, especially Excel.

- Experience using e-retail audit tools like Clavis is a plus.

Skills:

- Ecommerce Platform Management

- Product Listing Optimization

- Content Marketing

- SEO/SEM

- Data Analysis

- Project Management

- Communication & Collaboration

- Competitor analysis

- A/B testing.

What We Offer:

- A dynamic and collaborative work environment.

- Opportunities for professional growth and development.

- Competitive salary and benefits package.

- The chance to work with leading brands and innovative ecommerce platforms.

- A chance to be a part of a growing and successful team