FlowerAura - Manager - eCommerce (5-15 yrs)

Role Summary:

- The Ecommerce Head will be responsible for driving profit and revenue through the Company's D2C platforms.

- The ideal candidate should have a proven track record of growing successful D2C ecommerce businesses with significant YOY growth, leveraging customer acquisition, category strategies, and retention initiatives.

Key Responsibilities:

1. Strategic Leadership:

- Develop and own the comprehensive commercial plan for the ecommerce business.

- Prepare Annual Operating Plans and Sales Plans to align with business objectives.

- Collaborate with cross-functional teams and external e-commerce agencies to identify and unlock revenue and profit opportunities.

2. P&L Ownership:

- Manage the P&L of the ecommerce business, ensuring profitability and operational efficiency.

- Monitor performance across all digital channels, identifying opportunities for optimization and growth.

3. Online Strategy & Execution:

- Drive the overall ecommerce strategy, including category development, product catalog optimization, and merchandising.

- Improve customer experience by identifying and implementing features like new payment solutions, communication tools, and mobile solutions.

4. Digital Marketing:

- Oversee performance marketing efforts, monitoring and optimizing channel performance (e.g., Performance Marketing, SEO, Retention Marketing, Affiliate marketing).

- Partner with Brand Marketing to align ecommerce campaigns with overall brand goals.

5. Data-Driven Growth:

- Analyze site metrics and conversion funnel data to identify growth opportunities.

- Develop and implement A/B tests to enhance conversion rates and improve site performance.

- Leverage analytics to evaluate initiatives and continuously refine the ecommerce strategy.

6. Industry Research & Innovation:

- Monitor industry trends and competitor strategies to identify new opportunities.

- Drive innovation by evaluating and integrating advanced ecommerce tools and solutions.

7. Collaboration & Project Management:

- Work closely with Brand Marketing, Operations, Finance, Sales, and Customer Service teams to drive ecommerce success.

- Oversee all ecommerce-related project management, prioritizing workflows for maximum impact on business growth.