SEM Executive

Keyword Research : Conduct thorough keyword research to identify the most relevant and high-performing keywords for advertising campaigns. Campaign Setup : Create, manage, and optimize pay-per-click (PPC) campaigns on search engines like Google Ads and Bing Ads. Ad Copywriting : Write compelling and effective ad copies that drive clicks and conversions while adhering to the character limits and guidelines provided by the respective platforms. Bid Management : Monitor and adjust bidding strategies to achieve the best possible return on investment (ROI) and lower the cost per click (CPC). Ad Extensions : Implement various ad extensions such as site links, callouts, and structured snippets to enhance ad visibility and engagement. Landing Page Optimization : Collaborate with the marketing and web development teams to ensure that landing pages are optimized for conversions and user experience. A/B Testing : Conduct A/B tests on ad copies, landing pages, and other elements to identify the most effective strategies and improve campaign performance. Performance Analysis : Analyze campaign performance data, generate reports, and provide insights to make data-driven decisions and optimize campaigns accordingly. Budget Management : Manage advertising budgets effectively, allocate budget to different campaigns and keywords, and ensure maximum ROI within the allocated budget. Competitor Analysis : Keep track of competitors' SEM activities, analyze their strategies, and propose innovative ideas to stay ahead in the market. Quality Score Improvement : Work on improving the quality score of keywords and ads to reduce CPC and improve ad placements. Stay Updated : Stay updated with the latest trends, tools, and best practices in SEM and digital marketing. Requirements : Bachelor's degree in Marketing, Business, or a related field. Proven experience in managing SEM campaigns, preferably with Google Ads and Bing Ads certifications. Strong analytical skills and the ability to interpret complex data sets. Proficiency in using tools like Google Analytics, Google Ads Editor, and other SEM-related software. Excellent written and verbal communication skills. Attention to detail and the ability to multitask in a fast-paced environment. Knowledge of SEO principles and their impact on SEM campaigns. Ability to work independently as well as in a team. Certifications in digital marketing and SEM are a plus.