Manager/Senior Manager - Marketing - eCommerce - IIM/ISB/MDI/FMS (2-10 yrs)

Job description:

Criteria : MBA from Tier I Institutes only

Passout years :

Manager : 2021, 2022, 2023

Senior Manager : 2018, 2019, 2020, 2016, 2017

Notice Period : 30 days

You are responsible for:

Customer understanding:

- Be the voice of the customer internally

- Understand needs - even those that the customers themselves may not realize

- Stay on top of changing trends and strategic priorities through in-depth data analysis to predict customer behavior

Pricing:

- Develop the right pricing policy - identify opportunities for giving customers value through intelligent and limited discounting

- Use discounting to drive portfolio mix and achieve strategic goals

Merchandising:

- Develop and execute plans to showcase the right products

- Identify cross-selling and upselling opportunities

- Own the customer experience in the category - make navigation, discovery easier. Save the customer time

- Identify the parameters customers use to make decisions and ensure catalog richness

Marketing:

- Work with marketing to identify the best RoI initiatives to build awareness and encourage trial across channels SEM, SEO, TV Commercials, etc.

- Understand SEM, SEO and E-mail marketing identify the right keywords, reduce SEM costs while increasing conversions of website visits to orders

Promotions:

- Create promotions to drive revenue, margins, etc.

- Own both creation and execution of promotions calendar including special occasions (Diwali, Valentines day, etc.)

- Work with buying and inventory planning teams to reduce inventory where needed

You should have:

- Educational background Graduation, MBA is preferred

- Desire and ability to think like the customer

- Ability to translate strategies into execution plans and take them to completion

- Highly analytical

- Willing to take calculated risks to grow the category

- Excellent verbal and written communication with interpersonal skills

- Strong understanding of technology and business

- Must be willing to learn

- Ability to connect with people across teams & levels

- Strong bias for Action - works at a very rapid pace