Manager - Digital Marketing - eCommerce (3-5 yrs)

Job Overview: As a Digital Marketing Manager, you will help increase revenue, build brand awareness, generate leads, achieve targets, and boost sales through digital channels such as Meta paid campaigns, Google campaigns, social media, SEO, email marketing, and third party paid media campaigns.

Key Responsibilities:

Digital Strategy & Campaign Management:

- Develop and execute comprehensive digital marketing strategies to increase brand awareness, drive traffic, and generate sales.

- Lead digital marketing campaigns across all platforms, including social media, email, and search engines.

- Identify target audiences and tailor campaigns to effectively reach and engage them.

- Manage day-to-day operations of digital campaigns, ensuring they meet performance goals and deadlines.

SEO & SEM:

- Implement SEO strategies to improve organic search rankings, increase site traffic, and enhance visibility.

- Manage paid search campaigns (Google Ads, Bing, etc.) and paid social media advertising (Facebook, Instagram).

- Track performance metrics, optimize keyword strategies, and ensure budget allocation aligns with performance goals.

Content Creation & Management:

- Develop creative, engaging, and high-quality content for various digital channels, including blogs, newsletters, social media, and website content.

- Collaborate with the content team to align messaging and storytelling with brand voice and mission.

Email Marketing:

- Plan, design, and execute email marketing campaigns to nurture leads, engage existing customers, and drive conversions.

- Segment email lists and analyze results to improve open rates, click-through rates, and overall campaign performance.

Analytics & Reporting:

- Use tools like Google Analytics, Facebook Insights, and email performance metrics to track, analyze, and report on campaign performance.

- Provide regular updates and insights to leadership on the effectiveness of digital marketing initiatives and make data-driven recommendations for improvement.

Collaboration & Cross-Functional Teamwork:

- Work closely with the sales, product, and customer support teams to align marketing initiatives with business objectives.

- Ensure that digital marketing strategies align with brand goals and customer expectations.

Marketplace Operations Management:

- Oversee end-to-end operations for multiple marketplaces, including inventory management, cataloguing, and order fulfilment, ensuring smooth functioning and timely dispatch.

Content Creation & Management:

- Develop creative, engaging, and high-quality content for various digital channels, including blogs, newsletters, social media, and website content.

- Collaborate with the content team to align messaging and storytelling with brand voice and mission.

Qualifications & Requirements:

- Bachelor's/Master's degree in Marketing, Communications, or a related field (or equivalent experience).

- 3-5 years of experience in digital marketing, preferably in the pet care or e-commerce space.

- Proficient in digital marketing tools and platforms (Google Analytics, SEO tools, social media management tools, email marketing software).

- Strong understanding of SEO, SEM, content marketing, and email marketing strategies.

- Experience with social media platforms and paid social advertising (Facebook, Instagram, etc.).

- Excellent communication skills, both written and verbal, with the ability to create compelling content and reports.

- Strong analytical skills and experience in data-driven decision-making.

- Creative mindset with a passion for pets and pet-related products.

- Ability to work independently and as part of a team, with excellent organizational and project management skills.

- Strong understanding of e-commerce platforms (Flipkart, Meesho, Tata 1mg, Zepto, Amazon, etc.) and quick commerce channels.