Wellness Forever - Digital Marketing Manager (3-5 yrs)

- Marketing Automation & Campaign Management

- Utilize owned media channels (Push Notifications, WABA, In-App, SMS, Email, RCS) to engage and convert app users.

- Strategize and execute digital media campaigns across Search, Display, Social, Affiliates, and Programmatic platforms to meet acquisition and revenue goals in collaboration with marketing agency

- Monitor and optimize KPIs, including CTR, conversion rates, CAC, ROI, LTV, churn, and customer breakeven costs.

- Collaborate with merchandising and brand teams to create compelling offers and campaigns.

- Execute A/B testing for personalization and retention, and optimize campaigns weekly.

- Own and manage the Google Merchant Center, ensuring a healthy product catalogue for retargeting.

- Martech Stack & Product Management

- Collaborate with technical teams to enhance UI/UX and implement marketing features.

- Lead bi-weekly and monthly planning sessions with tech vendors to define and execute Marketing automation frameworks.

- Track and validate marketing metrics using MoEngage, Appsflyer, Google Analytics, and Firebase.

- Data Intelligence & Reporting

- Develop actionable dashboards with the data team, enhancing reporting for weekly, monthly, and annual trends.

- Analyse data to generate insights that drive marketing strategies and outcomes.

- Review media spends and optimize return on ad spend (ROAS) for channels like WABA, SMS, and RCS.

- Implement innovative strategies to enhance CX and reduce decision fatigue.

- Identify industry-leading marketing trends and use cases for growth.

- Leverage customer data for personalized outbound marketing to drive revenue.

- SEO/ASO & Website Maintenance

- Plan SEO and ASO strategy in collaboration with marketing agency