Brontobyte Technologies - Manager - Digital Marketing (5-7 yrs)

Job role: Digital Marketing Manger

About Us : Brontobyte Technologies is an independent SAP consulting firm specializing in ISU-specific solutions.

- We help businesses optimize their processes through tailored SAP solutions, ensuring seamless utility management and operational efficiency.

- As we continue to expand, we are seeking a seasoned Senior Digital Marketing Manager to lead our digital marketing efforts and drive customer acquisition, engagement, and retention.

Role Overview:

- As the Senior Digital Marketing Manager, you will be responsible for shaping and executing our digital marketing strategies across various channels to increase brand visibility, drive lead generation, and enhance customer retention.

- You will collaborate closely with cross-functional teams, including product, sales, and customer success, to align marketing strategies with business objectives.

- Strong communication skills, client management experience, and a focus on content creation are essential for this role.

Key Responsibilities:

- Develop and execute comprehensive digital marketing strategies to drive online brand awareness, customer engagement, and lead generation with a strong focus on B2B lead generation through Google and LinkedIn.

- Develop lead nurturing workflows, including email marketing campaigns, to move prospects through the sales funnel.

- Conduct keyword research, on-page and off-page SEO, and website content optimization to improve search engine rankings.

- Analyze website and social media performance using analytics tools (e. , Google Analytics) and provide actionable insights and recommendations.

- Manage and optimize online advertising campaigns across various platforms (e. , Google Ads, Bing Ads, Facebook Ads, LinkedIn Ads) to maximize ROI.

- Oversee email marketing campaigns, including list segmentation, content creation, and A/B testing.

- Monitor and analyze website traffic, lead generation performance, and ad campaign metrics.

- Create, curate, and manage high-quality content for our website, blog, social media platforms, and email campaigns.

- Manage digital marketing budgets effectively, allocating resources to maximize ROI.

- Monitor expenses and ensure campaigns stay within budget.

- Implement marketing automation tools for lead scoring and tracking.

- Prepare regular reports and provide insights to optimize marketing strategies.

- Collaborate with cross-functional teams to ensure consistent messaging and branding across all digital channels.

- Stay updated with industry trends and emerging digital marketing technologies, and implement innovative strategies to stay ahead of the competition.

- Minimum of 5+ years of hands-on experience in digital marketing with a track record of successful campaigns.

- Proficiency in digital marketing tools and platforms (e. , Google Ads, Bing Ads, Google Analytics, LinkedIn Ads, Social media management tools).

- Graphic design and video editing skills.

- Familiarity with HTML/CSS and content management systems (e. , WordPress)