Brand & Comm Strategy Specialist

Skill required: Marketing Operations - Operations Management



Designation: Brand & Comm Strategy Specialist



Qualifications:Any Graduation



Years of Experience:7 to 11 years



What would you do?
Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/design

The purpose of this role is to oversee the overall brand strategy and communication efforts

The role involves leading the development and execution of brand positioning, messaging, and external/internal communication initiativesAn area of management concerned with designing and controlling the process of production and redesigning business operations in the production of goods or services. It involves the responsibility of ensuring that business operations are efficient in terms of using as few resources as needed and effective in terms of meeting customer requirements



What are we looking for?

Proven track record in managing brand positioning and brand identity development

Strong product management knowledge

Demonstrated ability to provide strategic counsel to senior management or leadership teams regarding brand direction, messaging, and communication challenges

Proficiency in digital marketing, social media, and analytics tools.

Ability to use market research and consumer insights to inform brand and communication strategies.

Proactive; able to anticipate needs; forward thinking

Highly collaborative; able to work well within multidisciplinary teams

experience in in brand management, communications, public relations, or related fields.

Experience in creating and executing communication strategies (both internal and external) that drive brand awareness, engagement, and loyalty.

Familiarity with digital marketing strategies and tools including social media strategies

Experience in managing or guiding cross-functional teams (e.g., marketing, sales, HR, creative teams) to execute branding and communication campaigns.

Stay informed about industry trends and competitor activities to ensure the brand stays relevant online.

Use market research tools to gather feedback and assess the effectiveness of communication strategies.

Use data and feedback to identify audience needs and preferences, helping to adjust communication strategies accordingly.


Roles and Responsibilities: A Brand and Communications Advisor is a key figure in shaping and managing a company's brand narrative and communication strategy. Their responsibilities span from brand development and strategic communication planning to media relations, content oversight, stakeholder management, and measurement. This role requires a deep understanding of brand positioning, messaging, and the ability to advise senior leadership on how best to communicate with both internal and external audiences.

Assist in defining and refining brand identity, articulating the brand's mission, values, and vision to ensure alignment across all communication platforms

Oversee the consistency of messaging, tone, and visual identity across all touchpoints (e.g., marketing materials, website, social media, and internal communications).

Offer expert advice on branding and communication strategies that align with corporate goals and help navigate challenges.

Provide guidance and training to internal teams on brand standards, communication practices, and messaging.

Analyze and report on brand performance and positioning in the market, ensuring it meets business objectives and resonates with target audiences.

Design comprehensive communication strategies that support business objectives, aligning both internal and external communications.

Provide counsel on the most effective ways to communicate key messages to various stakeholders, including employees, customers, media, and investors.

Track and analyze media mentions and brand sentiment to assess how the brand is being perceived.

Work closely with HR and other departments to ensure that employees are informed and aligned with the brand's vision, goals, and culture.

Help create internal newsletters, intranet updates, and other communication materials that keep employees engaged and informed.

Support executives in crafting messages that reflect the company's vision and communicate effectively with internal teams.

Help guide the creation of brand-related content for various platforms, ensuring it is consistent with brand guidelines and messaging.

Assist in the development of a content strategy that aligns with the broader communication and marketing objectives.

Ensure all content (including blogs, social media posts, and marketing materials) aligns with brand values and is on-message.

Advise on the development of social media strategies to enhance brand visibility, engagement, and customer loyalty.

Guide digital content creation and digital campaigns to ensure consistency with brand objectives.


Qualifications

Any Graduation