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Accenture

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3.8

based on 55.9k Reviews

Video summary

Proud winner of ABECA 2024 - AmbitionBox Employee Choice Awards

Top Rated Mega Company - 2024

Top Rated Company for Women - 2024

Top Rated IT/ITES Company - 2024

20520 Accenture Jobs

Brand & Comm Strategy Specialist

Accenture Solutions Pvt Ltd

3.8

based on 55.9k Reviews

7-11 years

₹ 14 - 23.51L/yr (AmbitionBox estimate)

Mumbai

Brand & Comm Strategy Specialist

Accenture

posted 11hr ago

Job Role Insights

Flexible timing

Key skills for the job

Digital Marketing Data Analysis Salesforce SEO Java Public Relations

+ 10 more

Job Description

Skill required: Marketing Operations - Account Management

Designation: Brand & Comm Strategy Specialist

Qualifications:Any Graduation

Years of Experience:7 to 11 years

What would you do?

The purpose of this role is to oversee the overall brand strategy and communication efforts

The role involves leading the development and execution of brand positioning, messaging, and external/internal communication initiativesmanaging a company's brand narrative and communication strategy. Their responsibilities span from brand development and strategic communication planning to media relations, content oversight, stakeholder management, and measurement. This role requires a deep understanding of brand positioning, messaging, and the ability to advise senior leadership on how best to communicate with both internal and external audiences.Role requires Brand and Comms Manager

Minimum 10 years of experience in in brand management, communications, public relations, or related fields.

Experience in creating and executing communication strategies (both internal and external) that drive brand awareness, engagement, and loyalty.

Familiarity with digital marketing strategies and tools including social media strategies

Experience in managing or guiding cross-functional teams (e.g., marketing, sales, HR, creative teams) to execute branding and communication campaigns.In this role, you will be expected to implement client account plans through relationship development, paid media, programmatic and opportunity pursuits that builds deeper client relationships. This includes monitoring existing services to identify opportunities that provide additional and innovative value to the client.

What are we looking for?

Problem-solving skills

Proven track record in managing brand positioning and brand identity development

Strong product management knowledge

Demonstrated ability to provide strategic counsel to senior management or leadership teams regarding brand direction, messaging, and communication challenges

Proficiency in digital marketing, social media, and analytics tools.

Ability to use market research and consumer insights to inform brand and communication strategies.

Proactive; able to anticipate needs; forward thinking

Highly collaborative; able to work well within multidisciplinary teams

Roles and Responsibilities:

Assist in defining and refining brand identity, articulating the brand's mission, values, and vision to ensure alignment across all communication platforms

Oversee the consistency of messaging, tone, and visual identity across all touchpoints (e.g., marketing materials, website, social media, and internal communications).

Offer expert advice on branding and communication strategies that align with corporate goals and help navigate challenges.

Provide guidance and training to internal teams on brand standards, communication practices, and messaging.

Analyze and report on brand performance and positioning in the market, ensuring it meets business objectives and resonates with target audiences.

Design comprehensive communication strategies that support business objectives, aligning both internal and external communications.

Provide counsel on the most effective ways to communicate key messages to various stakeholders, including employees, customers, media, and investors.

Track and analyze media mentions and brand sentiment to assess how the brand is being perceived.

Work closely with HR and other departments to ensure that employees are informed and aligned with the brand's vision, goals, and culture.

Help create internal newsletters, intranet updates, and other communication materials that keep employees engaged and informed.

Support executives in crafting messages that reflect the company's vision and communicate effectively with internal teams.A Brand and Communications Advisor is a key figure in shaping and managing a company's brand narrative and communication strategy. Their responsibilities span from brand development and strategic communication planning to media relations, content oversight, stakeholder management, and measurement. This role requires a deep understanding of brand positioning, messaging, and the ability to advise senior leadership on how best to communicate with both internal and external audiences.

Assist in defining and refining brand identity, articulating the brand's mission, values, and vision to ensure alignment across all communication platforms

Oversee the consistency of messaging, tone, and visual identity across all touchpoints (e.g., marketing materials, website, social media, and internal communications).

Offer expert advice on branding and communication strategies that align with corporate goals and help navigate challenges.

Provide guidance and training to internal teams on brand standards, communication practices, and messaging.

Analyze and report on brand performance and positioning in the market, ensuring it meets business objective

Qualifications

Any Graduation

Employment Type: Full Time, Permanent

Read full job description

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What people at Accenture are saying

3.6

Rating based on 63 Specialist reviews

Anonymous · Finance & Accounting in Hyderabad / Secunderabad

Likes

Accenture Operations have no pros

Dislikes

Toxic managers Toxic work loads Scary shifts without night shift allowance You are not entitled to take your own leaves Even sick leaves are questioned Forger about hikes, promotions and rewards. This place is only for the people who just agree their bosses and who say no they are in trouble.

Salary - Bad

+5 more

Read 63 Specialist reviews

Specialist salary at Accenture

reported by 1.1k employees with 5-16 years exp.

₹8.3 L/yr - ₹29 L/yr

73% more than the average Specialist Salary in India

View more details

What Accenture employees are saying about work life

based on 55.9k employees

65%

85%

67%

75%

Flexible timing

Monday to Friday

No travel

Day Shift

View more insights

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Accenture Mumbai Office Location

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Mumbai (1)

Mumbai Office

1st, 2nd, 3rd, & 4th Office Level, Building No. 02, Mindspace, Serene Properties IT/ITES SEZ, Thane-Belapur Road, Airoli, Navi MumbaiMumbai, India, Mumbai
400708