Marketing Engagement Analyst

Skill required: Marketing Operations - Marketing Research Analysis



Designation: Marketing Engagement Analyst



Qualifications:Any Graduation



Years of Experience:3 to 5 years



What would you do?
The Marketing Representative will be responsible for supporting Client's marketing activities within a designated region or market. This role will focus on managing customer relationships, promoting Client's products and services, and driving brand awareness through local campaigns and partnerships. The Marketing Representative will play a critical role in ensuring Client's market presence aligns with the company's strategic goals.Role requires Digital Marketing Ads & Promotion creation/designIn this role, you will be expected to leverage marketing research analytics to use a set of processes to link the producers, customers, and end users to the marketer through information, which will be used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process.



What are we looking for?
oFamiliarity with CRM software (e.g., Salesforce) and marketing automation platforms.oProficiency in Microsoft Office Suite and basic graphic design tools.oUnderstanding of market research and analytics tools.

oStrong interpersonal and relationship-building skills.oExcellent communication skills, both written and verbal.oAbility to manage multiple tasks and meet deadlines in a fast-paced environment.oTeam-oriented with a collaborative mindset.oHighly motivated with a customer-centric approach.

oExperience working in a global or multinational organization is an advantage.


Roles and Responsibilities:

Support the development and execution of marketing campaigns tailored to local market needs and Client's business objectives.

Manage relationships with local stakeholders, clients, and customers, ensuring a consistent and positive brand image.

Implement marketing programs, events, and promotions to increase Client's visibility and customer engagement.

Monitor the effectiveness of campaigns and adjust strategies as needed to achieve key performance indicators (KPIs).

Provide feedback on customer preferences and market trends to the marketing team to guide future campaigns.

Assist with market research and competitor analysis to support regional marketing efforts.

Liaise with the sales team to ensure alignment between marketing initiatives and sales targets.


Qualifications

Any Graduation