Marketing Engagement Senior Analyst

Skill required: Marketing Operations - Marketing Research Analysis



Designation: Marketing Engagement Senior Analyst



Qualifications:Any Graduation



Years of Experience:5 to 8 years



What would you do?
The B2B Marketing Concepts Analyst will support Client's business-to-business marketing efforts by analyzing market trends, customer insights, and competitive landscapes to identify innovative marketing concepts. This role will focus on delivering actionable insights and strategies that drive Client's B2B growth and enhance customer relationships.Role requires Digital Marketing Ads & Promotion creation/designIn this role, you will be expected to leverage marketing research analytics to use a set of processes to link the producers, customers, and end users to the marketer through information, which will be used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process.



What are we looking for?
oProficiency in data analysis tools (e.g., Excel, Tableau, or Power BI).oExperience with CRM platforms and marketing automation tools.oStrong research and analytical capabilities.

oStrategic thinker with an analytical mindset.oExcellent problem-solving skills and attention to detail.oStrong communication and presentation skills.oAbility to work independently and collaboratively across teams.oAdaptability to dynamic business environments.oExperience in the energy sector or a global organization is a plus.

Education:oBachelor's degree in Marketing, Business Analytics, Economics, or a related field. A master's degree is a plus.


Roles and Responsibilities:

Analyze market trends, customer needs, and competitor activities to identify new marketing opportunities for Client's B2B offerings.

Develop data-driven recommendations for marketing strategies, product positioning, and customer engagement.

Collaborate with product and sales teams to translate insights into effective marketing concepts and campaigns.

Monitor the performance of B2B marketing initiatives and provide recommendations for optimization.

Conduct qualitative and quantitative research to understand customer pain points and preferences.

Prepare detailed reports and presentations for senior stakeholders, highlighting key findings and actionable insights.

Stay updated on industry trends and best practices in B2B marketing.


Qualifications

Any Graduation