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Marketing Engagement Analyst

3-5 years

Mumbai

Marketing Engagement Analyst

Accenture

posted 10d ago

Job Role Insights

Flexible timing

Job Description






Skill required:
Marketing Operations - Account Management



Designation:
Marketing Engagement Analyst



Qualifications:
Any Graduation



Years of Experience:
3 to 5 years



What would you do?
  • The Channel Strategy Manager - B2B2C is responsible for defining and executing channel strategies that optimize customer engagement and drive business growth within the B2B2C segment.
  • This role focuses on developing innovative go-to-market approaches, managing partnerships, and aligning channel activities with overarching business objectives.
  • By fostering collaboration with internal and external stakeholders, the Channel Strategy Manager ensures seamless integration of strategies across the value chain, delivering a consistent and impactful customer experience.Channel Strategy Manager - B2B2CEducation
  • Bachelor's degree in Business Administration, Marketing, or a related field; MBA or equivalent is preferred.
  • 5-7 years of experience in channel strategy, sales, or marketing, with a focus on B2B2C models.
  • Proven track record of developing and implementing successful channel strategies.
  • Experience in managing partnerships and cross-functional teams.
  • Familiarity with digital and traditional channel dynamics.
  • Skills & Competencies
  • Strong understanding of channel management principles, particularly within the B2B2C framework.
  • Proficiency in data analysis tools and CRM systems to assess channel performance.
  • Knowledge of digital marketing and e-commerce platforms.
  • Project management skills, with experience in executing cross-functional initiatives.
  • Financial acumen to manage budgets and evaluate channel ROI.
  • Strategic thinking and problem-solving abilities.
  • Excellent communication and negotiation skills.
  • Strong interpersonal skills to build and maintain effective partnerships.
  • Ability to adapt and respond to a dynamic market environment.
  • Leadership skills with a focus on collaboration and influence.



    What are we looking for?
  • Campaign Planning
  • Digital Marketing Campaigns
  • Problem-solving skills


    Roles and Responsibilities:
  • Develop and implement a robust channel strategy tailored to the B2B2C market, aligning with business goals and customer needs.
  • Build and maintain relationships with key partners, distributors, and intermediaries to ensure successful execution of channel strategies.
  • Conduct market research and analysis to identify trends, opportunities, and competitive dynamics that inform channel strategy.
  • Establish and track key performance indicators (KPIs) to evaluate the effectiveness of channel strategies and initiatives.
  • Work closely with sales, marketing, and product teams to ensure alignment and consistency across all channel activities.
  • Design and implement strategies that enhance the end-to-end customer journey within the B2B2C ecosystem.
  • Allocate resources effectively across channels to maximize impact and return on investment.
  • Identify and implement innovative approaches to channel activation and management, leveraging digital tools and platforms.

    Qualifications

    Any Graduation

  • Employment Type: Full Time, Permanent

    Read full job description

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