Marketing Engagement Analyst

Skill required: Marketing Operations - Operations Management



Designation: Marketing Engagement Analyst



Qualifications:Any Graduation



Years of Experience:3 to 5 years



What would you do?
The Promotions & POS Marketing Assistant supports the development and execution of promotional campaigns and Point of Sale (POS) marketing activities across retail and business channels. This role is responsible for ensuring marketing materials are delivered on time, effectively implemented, and aligned with client brand standards to drive customer engagement and sales growth.Role requires Digital Marketing Ads & Promotion creation/design

Education:

Bachelor's degree in Marketing, Business Administration, or a related field (preferred).

Relevant certifications in marketing or project management are a plus.An area of management concerned with designing and controlling the process of production and redesigning business operations in the production of goods or services. It involves the responsibility of ensuring that business operations are efficient in terms of using as few resources as needed and effective in terms of meeting customer requirements



What are we looking for?

Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).

Familiarity with marketing tools and platforms, including POS management systems.

Basic understanding of data analysis and reporting tools.

Knowledge of retail and consumer marketing principles.

Attention to Detail:Ensure high-quality execution of marketing materials and campaigns.

Organizational Skills:Ability to manage multiple tasks and meet deadlines.

Communication:Strong verbal and written skills to coordinate with teams and vendors.

Collaboration:Work effectively in a team-oriented environment.

Adaptability:Respond to dynamic business needs and priorities.

Familiarity with POS or promotional marketing is preferred.


Roles and Responsibilities: Campaign Support:

Assist in planning and coordinating promotional campaigns, ensuring timely delivery of assets and materials.

Work with vendors and internal teams to develop, produce, and distribute POS marketing materials.2. POS Marketing Execution:

Support the deployment of POS materials in client retail locations, ensuring brand compliance and quality standards.

Coordinate with regional teams to monitor the implementation of promotional displays and campaigns.3. Reporting and Analytics:

Track and report the performance of promotional campaigns, gathering insights to inform future strategies.

Assist in analyzing customer and sales data to evaluate campaign effectiveness.4. Administrative Support:

Maintain accurate records of campaign details, budgets, and timelines.

Assist in managing relationships with vendors, suppliers, and marketing agencies.5. Compliance and Quality Assurance:

Ensure all promotional and POS materials meet client brand guidelines and regulatory requirements.


Qualifications

Any Graduation