Brand Manager

Roles and Responsibilities

• Develop and execute comprehensive brand strategies across multiple channels, including digital, events, marketing campaigns, promotional campaigns, and brand marketing.
  
• Collaborate with cross-functional teams to drive business growth through innovative marketing initiatives.
  
• Conduct competitor analysis and market research to stay ahead of industry trends and identify opportunities for improvement.
  
• Manage budgets for various projects and track key performance indicators (KPIs) to measure success.
  
• Ensure effective communication with stakeholders throughout the organization.

• The Brand Manager will be responsible for leading the strategy, planning, and execution of all marketing initiatives to drive customer acquisition, brand awareness, and revenue growth for the FMCG company. This role focuses on creating a presence all across various channels, in market (Rural & Urban) as well as Digitally, optimizing customer experience, and Brand Promotion.

• Implementing sales campaigns targeted at specific vertical and product markets.

• Coordinate the execution of marketing promotional activities in the market place to derive maximum benefit out of such promotional initiatives.
• Develop and implement the overall marketing strategy aligned with business goals.
• Identify growth opportunities through digital channels including paid, owned, and earned media.
  

Desired Candidate Profile

• 4-9 years of experience in brand management or a related field.
  
• Proven track record of developing successful brand strategies that drive business results.
  
• Strong understanding of digital branding principles and ability to leverage technology for marketing purposes.
  
• Excellent project management skills with attention to detail and strong organizational abilities.