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Accenture

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3.8

based on 55.9k Reviews

Video summary

Proud winner of ABECA 2024 - AmbitionBox Employee Choice Awards

Top Rated Mega Company - 2024

Top Rated Company for Women - 2024

Top Rated IT/ITES Company - 2024

20519 Accenture Jobs

Marketing Engagement Senior Analyst

Accenture Solutions Pvt Ltd

3.8

based on 55.9k Reviews

5-8 years

₹ 3 - 20L/yr (AmbitionBox estimate)

Mumbai

Marketing Engagement Senior Analyst

Accenture

posted 11hr ago

Job Role Insights

Flexible timing

Key skills for the job

Posting Digital Marketing Salesforce Data Visualization Marketing Analytics Marketing Operations

+ 4 more

Job Description

Skill required: Marketing Operations - Operations Management

Designation: Marketing Engagement Senior Analyst

Qualifications:Any Graduation

Years of Experience:5 to 8 years

What would you do?
The Promotions and POS Marketing Advisor leads the development, execution, and optimization of promotional campaigns and POS marketing strategies for client operations. This role ensures that promotional initiatives align with client business objectives, drive customer engagement, and enhance in-store experiences.Role requires Digital Marketing Ads & Promotion creation/design

Bachelor's degree in Marketing, Business Administration, or a related field (required).

Advanced degree (e.g., MBA) or certifications in marketing or analytics (preferred).An area of management concerned with designing and controlling the process of production and redesigning business operations in the production of goods or services. It involves the responsibility of ensuring that business operations are efficient in terms of using as few resources as needed and effective in terms of meeting customer requirements

What are we looking for?

Advanced knowledge of marketing and POS management tools.

Strong analytical skills to evaluate campaign performance and customer behavior.

Expertise in retail marketing and promotional strategy.

Proficiency in Microsoft Office Suite and data visualization tools.Core Competencies:

Strategic Thinking:Ability to align marketing initiatives with business goals.

Customer-Centric Approach:Focus on delivering value and enhancing customer experience.

Leadership:Ability to lead cross-functional teams and manage complex projects.

Collaboration:Build strong relationships with stakeholders and external partners.

Problem-Solving:Proactively identify challenges and deliver effective solutions.

Proven track record of managing successful promotional campaigns and POS strategies.

Experience in collaborating with cross-functional teams and external agencies.

Roles and Responsibilities: Strategic Campaign Development:

Design and implement promotional campaigns that align with client marketing and sales objectives.

Collaborate with product, sales, and digital teams to ensure a seamless customer experience.2. POS Marketing Strategy:

Develop and execute strategies for POS marketing materials across client retail network.

Oversee the creation, production, and distribution of POS materials, ensuring consistency with client brand guidelines.3. Performance Analysis:

Monitor and evaluate the effectiveness of promotional and POS marketing initiatives.

Leverage data and customer insights to refine strategies and improve ROI.4. Stakeholder Collaboration:

Work closely with regional managers, marketing teams, and external agencies to deliver impactful campaigns.

Act as a key advisor on POS marketing best practices and innovations.5. Budget and Resource Management:

Manage budgets for promotional campaigns and POS materials, ensuring cost efficiency and high-quality output.

Negotiate with suppliers and agencies to achieve optimal results within budget constraints.6. Compliance and Innovation:

Ensure all marketing initiatives comply with regulatory requirements and client sustainability goals.

Identify and implement innovative POS marketing trends and technologies

Qualifications

Any Graduation

Employment Type: Full Time, Permanent

Read full job description

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What people at Accenture are saying

3.8

Rating based on 1.4k Senior Analyst reviews

Anonymous · IT & Information Security in Noida

Likes

All depends on the project, your colleagues and manager. If these are good then you will enjoy working. Some good learning modules are there.

Job security - Good

+2 more

Dislikes

No increment last year, same is expected this year. Very high variable pay.

Read 1.4k Senior Analyst reviews

Senior Analyst salary at Accenture

reported by 17.3k employees

₹5.4 L/yr - ₹21 L/yr

46% more than the average Senior Analyst Salary in India

View more details

What Accenture employees are saying about work life

based on 55.9k employees

65%

85%

67%

75%

Flexible timing

Monday to Friday

No travel

Day Shift

View more insights

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Accenture Mumbai Office Location

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Mumbai Office

1st, 2nd, 3rd, & 4th Office Level, Building No. 02, Mindspace, Serene Properties IT/ITES SEZ, Thane-Belapur Road, Airoli, Navi MumbaiMumbai, India, Mumbai
400708