Senior Brand Manager - FMCG (10-15 yrs)

The Senior Brand Manager is responsible for improving brand performance by executing brand projects, managing the product pipeline, and ensuring brand health. Key responsibilities include preparing the annual budget, collaborating with market research teams, driving new product development, and coordinating with sales, marketing, and external agencies.

The role involves monitoring brand health metrics, streamlining internal processes, and executing brand initiatives in partnership with sales. The Senior Brand Manager is also responsible for meeting targets related to net revenue, market share, brand health, and new product development milestones.

A PG degree in Marketing or General Management and experience in FMCG are required.

The role serves the purpose of managing & improving the performance of the assigned brand by

- Planning & driving execution of annual & interim projects for the brand

- Aiding on conceptualization & set up of a product pipeline for future (NPD)

Key Accountabilities/ Responsibilities

Financial:

- Aid the Category Head in preparing the annual budget, ensuring it aligns with the brand's strategic goals and financial objectives.

Customer:

- Collaborate with the Consumer & Market Insights (CMI) team and external agencies to discover new or changing consumer insights, keeping the brand aligned with evolving consumer needs.

- Regularly monitor and assess brand health metrics, providing insights that are critical for future brand initiatives and improvements.

People:

- Coordinate with market research agencies, advertising agencies, and internal teams to ensure the successful execution of brand projects and initiatives.

- Lead efforts to streamline and improve internal processes by adopting industry best practices and advancements in consumer marketing.

Process:

- Contribute to the ideation and planning of ongoing projects, including new product development.