Premium Employer

i

This company page is being actively managed by Tata 1mg Team. If you also belong to the team, you can get access from here

Tata 1mg Verified Tick

Compare button icon Compare button icon Compare
filter salaries All Filters

36 Tata 1mg Jobs

Social Media Manager

5-10 years

₹ 20 - 27.5L/yr

Gurgaon / Gurugram

1 vacancy

Social Media Manager

Tata 1mg

posted 17hr ago

Job Role Insights

Flexible timing

Key skills for the job

Job Description

JOB DESCRIPTION

Designation: Manager

Role: Social Media Lead

Department: Marketing

Location: Gurgaon


About Tata 1mg Tata 1mg is a trusted health partner for end consumers and large institutions. Our Mission is to make healthcare understandable, accessible, and affordable for all Indians. Over the past nine years, we've worked to build a healthcare platform that guides customers to the right and affordable care. Today, Tata 1mg is present in 1000+ cities And we’re just getting started. Leading the chart as one of the top consumer health platforms through e Pharmacy, e Diagnostics, e-consult, and offline stores, TATA 1mg has delivered over 15M e Pharmacy orders, 2M e Diagnostics orders & 1M+ organic users/day in 2022 and we are just getting started. Our strongest asset is our 6400+ people enabling us to deliver on our mission consistently.

Know more about us: https://www.1mg.com/aboutUs


Brief About The Team

The marketing team at Tata 1mg is dedicated to promoting and positioning the brand to consumers, developing and executing impactful marketing campaigns, and amplifying business growth by understanding customer needs and preferences. Collaborating closely with product, business, category, and customer service departments, the team ensures the brand consistently delivers on its promise of understandable, affordable, and accessible healthcare.

As a growth partner to businesses, the marketing team employs strategies that increase brand awareness, generate sales and revenue, and ultimately drive customer engagement for the company.


Responsibilities

Social Media Strategy:

  • Create and manage a cross-platform social media calendar that aligns with business goals and marketing strategy.
  • Develop premium content that aligns with platform-specific trends, ensuring consistency in brand voice and messaging across LinkedIn, Instagram, Facebook, & X.
  • Guide internal & external agencies to produce engaging, audience-centric social media campaigns
  • Ensure timely and consistent posting across all social media platforms.

Campaign Thinking and Execution:

  • Conceptualize and lead innovative, high-visibility digital campaigns that position Tata 1mg as a trusted healthcare leader.
  • Ensure campaigns are integrated with organizational priorities, leveraging insights from multiple departments to create cohesive strategies.
  • Collaborate with internal teams to ensure campaign alignment with broader business objectives.

LinkedIn Marketing:

  • Position LinkedIn as the platform for establishing thought leadership in healthcare, showcasing key people achievements, and brand awareness.
  • Partner with senior leadership to develop and manage their professional LinkedIn presence, amplifying their thought leadership and aligning their narratives with the company's strategic objectives.

Influencer Marketing:

  • Design and oversee an influencer marketing strategy, focusing on partnerships that align with target audiences in the health and wellness domain.
  • Build and maintain long-term relationships with key influencers, thought leaders, and industry advocates, ensuring mutually beneficial collaborations.
  • Evaluate the impact of influencer campaigns, and track the performance of influencer partnerships.

Reporting and Analysis:

  • Generate in-depth performance reports to assess the campaign strategies.
  • Utilize analytics to identify trends, benchmarks, and platform-specific optimization.
  • Take ownership of key performance indicators for social media.

Trend Monitoring and Innovation:

  • Implement robust monitoring systems to manage the brand's online reputation and respond strategically to potential challenges.
  • Stay up-to-date with the latest social media trends, tools, and best practices.
  • Continuously explore new platforms and opportunities to enhance our social media presence.

What Are We Looking For?

Tata 1mg is looking for a strategic Social Media Head to drive impactful social media initiatives that align with our business goals and elevate brand awareness. This role requires a forward-thinking individual to craft, execute, and optimize a social media strategy that resonates with our audience, drives engagement, and contributes to business growth. Additionally, the candidate will develop an influencer marketing program to maximize reach and create a meaningful impact in the health and wellness space.

  • Passionate about using social media to tell compelling brand stories and drive business outcomes.
  • 6+ years of experience in managing Social Media or a similar role
  • A track record of creating and executing successful digital campaigns.
  • Exceptional ability to develop creative and data-driven strategies.
  • Strong multitasking, organizational, and team collaboration skills.

Why Join Us?

Tata 1mg provides one of the most exciting and high-growth environments to work. You get the added benefit of working in a prestigious legacy brand like Tata and a highly dynamic and versatile startup like 1mg. Being an integral part of the marketing department will provide a great opportunity to scale up a business to great heights leveraging the existing capabilities of Tata 1mg.




Employment Type: Full Time, Permanent

Read full job description

Prepare for Social Media Manager roles with real interview advice

What people at Tata 1mg are saying

What Tata 1mg employees are saying about work life

based on 1.2k employees
60%
39%
58%
93%
Flexible timing
Monday to Saturday
No travel
Day Shift
View more insights

Tata 1mg Benefits

Health Insurance
Work From Home
Job Training
Cafeteria
Soft Skill Training
Team Outings +6 more
View more benefits

Compare Tata 1mg with

PharmEasy

3.7
Compare

Netmeds.com

3.6
Compare

Medlife

3.7
Compare

Practo

3.2
Compare

Lybrate

3.5
Compare

Portea Medical

4.3
Compare

MedPlus

3.6
Compare

HealthKart

4.0
Compare

MediBuddy

3.8
Compare

Udaan

3.9
Compare

Swiggy

3.8
Compare

CARS24

3.6
Compare

BlackBuck

3.8
Compare

Blinkit

3.7
Compare

Ninjacart

4.0
Compare

Meesho

3.7
Compare

Paisabazaar.com

3.4
Compare

Urban Company

3.4
Compare

Rebel Foods

3.7
Compare

Porter

4.1
Compare

Similar Jobs for you

Social Media Manager at Realme

Gurgaon / Gurugram

5-7 Yrs

₹ 12-16 LPA

Social Media Manager at Motilal Oswal Financial Services (MOFSL)

Mumbai, Mumbai Suburban + 1

6-11 Yrs

₹ 10-18 LPA

Social Media Manager at Xpert Times

New Delhi

5-6 Yrs

₹ 25-30 LPA

Social Media Marketing Specialist at Cyient

Hyderabad / Secunderabad

6-11 Yrs

₹ 15-30 LPA

Global Social Media Manager at Novo Nordisk Centre (India) Pvt Ltd

Bangalore / Bengaluru

3-6 Yrs

₹ 12-17 LPA

Social Media Manager at cogniferentials consultancy

Noida

3-8 Yrs

₹ 30-35 LPA

Assistant Social Media Manager at Torrent Diagnostics Private Limited

Navi Mumbai

7-12 Yrs

₹ 9-19 LPA

Social Media Marketing Specialist at H J Software

Hyderabad / Secunderabad

5-8 Yrs

₹ 8-18 LPA

Social Media Manager at Banesto Group

Ahmedabad

2-7 Yrs

₹ 15-20 LPA

Social Media Manager at S S Digital and Consulting Solutions

New Delhi

3-7 Yrs

₹ 20-25 LPA

Tata 1mg Gurgaon / Gurugram Office Location

View all
Gurgaon Office
Headquarter
1st Floor, Motorola Building, Mehrauli-Gurgaon Rd, DLF Colony, Sector 14 Gurgaon
122001
View on map

Social Media Manager

5-10 Yrs

₹ 20 - 27.5L/yr

Gurgaon / Gurugram

17hr ago·via naukri.com

Delivery Boy

0-1 Yrs

₹ 1.5 - 2.25L/yr

Bangalore / Bengaluru

14hr ago·via naukri.com

PPD Rider

0-1 Yrs

₹ 1.75 - 2.25L/yr

Gurgaon / Gurugram

15hr ago·via naukri.com

TATA 1MG is hiring For Manager- Operations

4-8 Yrs

₹ 10 - 12L/yr

Gurgaon / Gurugram

15hr ago·via naukri.com

TATA 1MG is hiring For Team Leader- Operations

4-8 Yrs

₹ 4 - 6L/yr

Gurgaon / Gurugram

15hr ago·via naukri.com

Tata 1mg - Lead - Social Media (5-10 yrs)

5-10 Yrs

1d ago·via iimjobs.com

Executive || TATA 1mg

2-5 Yrs

₹ 2 - 4.25L/yr

Bangalore / Bengaluru

2d ago·via naukri.com

Intern || TATA 1mg

1-5 Yrs

₹ 2 - 4.5L/yr

Noida

5d ago·via naukri.com
write
Share an Interview