Social Media Marketing Specialist

4 to 8 years of strategic marketing experience

Preferred Location: Hyd

Broad Profile/Skill Set: Social Media Marketing Manager

Broad JD / Skillset-

• You will be part of the Corporate Marketing Team creating and executing end-to-end brand and business digital campaigns.
• Good understanding of key marketing mix and channels is a plus
• Excellent project and program management skills with the ability to work on simultaneous projects with global teams.
• Working closely with BU marketing teams, business and senior technical stakeholders to conceptualize, develop and drive the Social media Content Calendar strategy.
• Adherence with corporate brand guidelines across asset creation while working closely with the content, design and brand team across digital channels
• Work with our vendor ecosystem to create compelling narratives and enhanced experiences for all modes of campaigns.

Key Responsibilities:

• Digital Strategy: Develop and execute a comprehensive digital marketing strategy focused on organic and inorganic social media channels to enhance the company's online presence.
• Proliferation of informative content tailored to our B2B audience, including blog posts, whitepapers, case studies, and more.
• Social Media Management: Oversee all social media platforms (LinkedIn, Twitter, Insta, etc.), including content scheduling, community engagement, and paid promotion campaigns.
• Analytics and Reporting: Monitor and analyze key performance indicators (KPIs) and work with the agency ecosystem to provide regular reports on the effectiveness of digital marketing campaigns.
• Competitive Analysis: Stay updated on industry trends, competitor strategies, and emerging tools to ensure our digital marketing tactics remain competitive.

Qualifications:

• Bachelor's degree in Marketing, Business, or related field. MBA is a plus.
• 4-8 years of strategic marketing experience, with a preference for the IT services industry.
• Proven experience in managing social media channels for B2B companies.
• Good understanding of planning and execution of paid advertising campaigns on platforms like LinkedIn
• Proficiency in using social media management and marketing automation tools.
• Excellent written and verbal communication skills.
• Data-driven mindset with the ability to analyze and interpret digital marketing metrics.
• Creative thinking and a strong aptitude for problem-solving.
• Strong project management skills, with the ability to multitask and meet deadlines.