As the Social Media Head, you will be responsible for leading and overseeing the organization's social media strategy and execution. You will play a crucial role in driving brand awareness, engagement, and growth across various social media platforms. Your expertise in social media trends, data analysis, and creative content will be essential in crafting impactful campaigns that align with our brand's objectives.
Responsibilities:
Develop and Implement Social Media Strategy: Create a comprehensive social media strategy that aligns with the organization's marketing and communication goals. This includes defining target audiences, content themes, posting schedules, and KPIs for measuring success.
Content Creation and Curation: Lead the creation and curation of engaging and shareable content across all social media platforms, including but not limited to text, images, videos, infographics, and interactive media.
Community Management: Monitor social media channels, respond to comments, messages, and mentions in a timely and professional manner, fostering positive interactions with the audience and addressing customer inquiries or concerns.
Performance Analytics: Track, analyze, and report on social media performance using relevant tools and metrics. Use data-driven insights to optimize strategies, improve engagement, and achieve social media objectives.
Collaborate with Cross-functional Teams: Work closely with marketing, creative, and communication teams to ensure consistent branding and messaging across all digital platforms.
Paid Social Media Advertising: Oversee paid social media campaigns, managing budgets effectively, and optimizing ad performance to drive ROI.
Influencer Partnerships: Identify and establish collaborations with relevant influencers and industry leaders to expand the brand's reach and credibility.
Crisis Management: Be prepared to handle social media crises promptly and tactfully, protecting the brand's reputation and resolving issues effectively.
Qualifications and Skills:
Bachelor's degree in Marketing, Communications, Business, or a related field.
Proven experience (3+ years) in managing social media for a brand or organization, with a track record of successful campaigns.
In-depth knowledge of major social media platforms (Facebook, Instagram, Twitter, LinkedIn, YouTube, Google My Business, etc.) and their respective audiences.
Strong understanding of social media analytics and tools for performance tracking.
Creative mindset with the ability to develop engaging and visually appealing content.
Excellent communication skills and the ability to craft compelling messaging for different target audiences.
Proficient in using social media management tools and scheduling platforms.
Strategic thinker with the ability to analyze data and make data-driven decisions.
Leadership skills to manage a team of social media professionals if required.
Flexibility to adapt to fast-paced environments and handle multiple projects simultaneously.