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Zomato Digital Marketing Executive Interview Questions and Answers
Zomato Digital Marketing Executive Interview Experiences
1 interview found
Anonymous
I applied via LinkedIn and was interviewed in Jun 2022. There were 3 interview rounds.
Maths, english, there are 20 questions.
(2 Questions)
- Q1. Tell me about yourself
- Q2. Pls explain your job role
Interview Preparation Tips
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Digital Marketing Executive Interview Questions & Answers
Indiamart Intermesh
Neha Maurya
posted on 6 Jul 2023
I applied via Naukri.com and was interviewed in Jun 2023. There were 3 interview rounds.
Assignment on marketing product
Check your skills on the basis of marketing and advertising skills
Interview Preparation Tips
- Communication Skills
- Marketing Management
- Computer Skills
I applied via Instahyre and was interviewed in May 2023. There were 3 interview rounds.
Digital marketing is important or not
(1 Question)
- Q1. What is Google ads
- Ans.
Google Ads is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.
Online advertising platform by Google
Advertisers pay to display ads
Can display various types of ads like text, image, video, etc.
Helps in reaching target audience bas
(1 Question)
- Q1. Intro about your self
(1 Question)
- Q1. What is your day to day work?
(1 Question)
- Q1. How much budget did yoh handle?
Regarding digital marketing.
(3 Questions)
- Q1. What are the key aspects of digital marketing?
- Ans.
Key aspects of digital marketing include SEO, social media, content marketing, email marketing, and analytics.
Search Engine Optimization (SEO) to improve website visibility on search engines
Social Media Marketing to engage with target audience on platforms like Facebook, Instagram, Twitter
Content Marketing to create valuable and relevant content for audience
Email Marketing to reach out to potential customers through pe...
- Q2. What is your role in your current position?
- Ans.
I am responsible for developing and implementing digital marketing strategies to drive online traffic and engagement.
Developing and implementing digital marketing strategies
Driving online traffic and engagement
Analyzing data and performance metrics
Managing social media platforms and campaigns
- Q3. What are your salary expectations?
- Ans.
My salary expectations are in line with industry standards and based on my experience and skills.
Research industry standards for Digital Marketing Executive salaries
Consider my experience and skills when determining salary expectations
Be open to negotiation based on the overall compensation package offered
(2 Questions)
- Q1. What consequences are you currently facing in digital marketing?
- Ans.
Some consequences in digital marketing include increased competition, changing algorithms, and ad fatigue.
Increased competition leading to higher costs for advertising
Changing algorithms affecting organic reach and visibility
Ad fatigue among target audience resulting in lower engagement
Difficulty in measuring ROI accurately due to attribution challenges
- Q2. How would you approach handling technical problems?
- Ans.
I would approach handling technical problems by first identifying the root cause, researching possible solutions, and implementing the most effective one.
Identify the specific technical problem and its impact on digital marketing efforts
Research possible solutions by consulting with team members, online resources, or industry experts
Implement the most effective solution, testing it thoroughly before fully implementing ...
Interview Preparation Tips
I applied via Naukri.com and was interviewed in Dec 2020. There was 1 interview round.
Interview Questionnaire
1 Question
- Q1. About indiamart and logical and sentence framing.
Interview Preparation Tips
I appeared for an interview before Nov 2019.
Interview Questionnaire
6 Questions
- Q1. Visualize a Uber database of drivers and riders(users) and write a SQL query to get the top 100 drivers by city.
- Ans.
SQL query to get top 100 Uber drivers by city
Join drivers and users tables on city
Aggregate driver ratings and count of rides
Order by rating and count of rides
Limit to top 100
- Q2. How do you optimize the listing of Restaurants on Swiggy?
- Ans.
Optimizing the listing of Restaurants on Swiggy involves using data-driven strategies to improve visibility, relevance, and user experience.
Analyze user behavior and preferences to understand their needs and preferences
Implement a ranking algorithm based on factors like ratings, reviews, popularity, and delivery time
Optimize search functionality to ensure accurate and relevant results
Collaborate with restaurants to imp...
- Q3. What are the major differences between a Linear Regression and a Logistic Regression?
- Ans.
Linear Regression is used for continuous data while Logistic Regression is used for categorical data.
Linear Regression predicts continuous values while Logistic Regression predicts probabilities.
Linear Regression uses a straight line to fit the data while Logistic Regression uses an S-shaped curve.
Linear Regression uses Mean Squared Error as the cost function while Logistic Regression uses Log Loss.
Linear Regression is...
- Q4. What is the Bias Variance trade-off and name some models with high bias and low variance?
- Ans.
Bias-Variance trade-off is the balance between overfitting and underfitting. High bias models are simple but inaccurate, low variance models are complex but overfit.
Bias-Variance trade-off is a fundamental concept in machine learning.
High bias models are simple and have low variance, but are inaccurate.
Low bias models are complex and have high variance, but can overfit the data.
Examples of high bias models are linear r...
- Q5. A car manufacturer has observed a decline in profits by 40% year over year. What would be the possible reasons for this?
- Ans.
Possible reasons for a car manufacturer's decline in profits by 40% year over year
Decreased demand for cars due to economic downturn
Increased competition from other car manufacturers
Rising production costs and expenses
Decline in consumer confidence and spending
Changes in government regulations impacting the automotive industry
- Q6. If you have 100 unbiased coins and one of them is defective. You have a weighing balance to check the weight of the coins. What is the minimum number of times you need to weigh the coins to identify the de...
Interview Preparation Tips
Skills evaluated in this interview
I applied via Walk-in and was interviewed before Jun 2021. There were 2 interview rounds.
Public vs Govt sector
Interview Preparation Tips
I applied via Campus Placement and was interviewed in Jan 2021. There was 1 interview round.
Interview Questionnaire
1 Question
- Q1. Heavily focused on DSA with emphasis on DP
Interview Preparation Tips
I applied via Recruitment Consultant and was interviewed in Sep 2020. There were 5 interview rounds.
Interview Questionnaire
1 Question
- Q1. There were so many questions.
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