Zomato Digital Marketing Executive Interview Questions and Answers

Q1. What is your day to day work?
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Q1. How much budget did yoh handle?
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Assignment on marketing product

Check your skills on the basis of marketing and advertising skills

Regarding digital marketing.

Q1. What are the key aspects of digital marketing?
Ans. 
Key aspects of digital marketing include SEO, social media, content marketing, email marketing, and analytics.
• Search Engine Optimization (SEO) to improve website visibility on search engines

• Social Media Marketing to engage with target audience on platforms like Facebook, Instagram, Twitter

• Content Marketing to create valuable and relevant content for audience

• Email Marketing to reach out to potential customers through pe...read more
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Q2. What is your role in your current position?
Ans. 
I am responsible for developing and implementing digital marketing strategies to drive online traffic and engagement.
• Developing and implementing digital marketing strategies

• Driving online traffic and engagement

• Analyzing data and performance metrics

• Managing social media platforms and campaigns
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Q3. What are your salary expectations?
Ans. 
My salary expectations are in line with industry standards and based on my experience and skills.
• Research industry standards for Digital Marketing Executive salaries

• Consider my experience and skills when determining salary expectations

• Be open to negotiation based on the overall compensation package offered
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Q1. What consequences are you currently facing in digital marketing?
Ans. 
Some consequences in digital marketing include increased competition, changing algorithms, and ad fatigue.
• Increased competition leading to higher costs for advertising

• Changing algorithms affecting organic reach and visibility

• Ad fatigue among target audience resulting in lower engagement

• Difficulty in measuring ROI accurately due to attribution challenges
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Q2. How would you approach handling technical problems?
Ans. 
I would approach handling technical problems by first identifying the root cause, researching possible solutions, and implementing the most effective one.
• Identify the specific technical problem and its impact on digital marketing efforts

• Research possible solutions by consulting with team members, online resources, or industry experts

• Implement the most effective solution, testing it thoroughly before fully implementing ...read more
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Round duration - 60 minutes
Round difficulty - Easy

Two coding questions were given in the first round to be solved in 60 minutes.

Q1. 
Rearrange Array Elements Problem Statement
Given an array A containing 'N' integers and an integer m, rearrange the elements of the array such that the differences between the array elements and m are sor...read more
Ans. 
Rearrange array elements based on their differences from a given integer.
• Calculate the differences between each element and the given integer.

• Sort the elements based on their differences while maintaining the original order for elements with the same difference.

• Implement a function to rearrange the array elements as per the given criteria.
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Q2. 
Print Nodes at Distance K from a Given Node
Given an arbitrary binary tree, a node of the tree, and an integer 'K', find all nodes that are at a distance K from the specified node, and return a list of th...read more
Ans. 
The task is to find all nodes in a binary tree that are at a distance K from a given node.
• Traverse the binary tree to find the given node

• From the given node, perform a depth-first search to find all nodes at distance K

• Use a list to store the values of the nodes at distance K

• Return the list of values in any order
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Round duration - 60 minutes
Round difficulty - Easy

This was a technical round with questions based on DSA, DBMS, Computer Networking and project based questions.

Q1. 
Triangle of Numbers Pattern
Ninja is tasked with printing a triangle pattern based on a given number 'N' for any test case.
Example:
Input:
N = 4
Output:
   1
  232
 34545
4567654
Explanation:
The pat...read more
Ans. 
Print a triangle pattern of numbers based on a given number 'N'.
• Iterate through each row and print the numbers accordingly

• Use spaces to center-align the numbers in each row

• Increment the numbers in each row as per the pattern
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Q2. What is the difference between a web server and an application server?
Ans. 
Web server serves static content over HTTP, while application server runs dynamic content and business logic.
• Web server handles HTTP requests and responses, serving static content like HTML, images, and CSS.

• Application server executes business logic, runs dynamic content, and interacts with databases.

• Web server examples include Apache, Nginx, while application server examples include Tomcat, JBoss.

• Web server focuses on...read more
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Q3. How does the internet work?
Ans. 
The internet is a global network of interconnected computers that communicate using standardized protocols.
• The internet is made up of a vast number of interconnected networks of computers.

• Data is transmitted over the internet using protocols such as TCP/IP.

• Websites are hosted on servers connected to the internet, and users access them using web browsers.

• Internet Service Providers (ISPs) provide access to the internet f...read more
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Q4. Write a SQL query to find the nth highest salary.
Ans. 
SQL query to find the nth highest salary
• Use the 'SELECT DISTINCT' statement to get unique salary values

• Order the salaries in descending order using 'ORDER BY' clause

• Use 'LIMIT' and 'OFFSET' to get the nth highest salary
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Round duration - 30 minutes
Round difficulty - Easy

Typical HR round with behavioral problems.