Sky Rebate Travels Interview Questions and Answers

Yes, I am aware of the latest updates of Google.

• Google recently announced the Page Experience update which focuses on user experience metrics like Core Web Vitals.

• Google also introduced the MUM (Multitask Unified Model) which is a new AI model for understanding complex search queries.

• There have been updates in Google Ads, Google Maps, and Google Workspace as well.

SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.

• SEO involves optimizing your website content and structure to make it more attractive to search engines like Google.

• Keywords play a crucial role in SEO, as they help search engines understand what your content is about.

• Backlinks from reputable websites can improve your website's authority and ranking in search...read more

Digital marketing is the use of online platforms and technologies to promote products or services.

• Utilizes social media, email marketing, SEO, and online advertising

• Targets specific audiences based on demographics, interests, and behaviors

• Measures success through metrics like website traffic, conversion rates, and ROI

There are three main types of SEO: On-page SEO, Off-page SEO, and Technical SEO.

• On-page SEO focuses on optimizing individual web pages to rank higher and earn more relevant traffic.

• Off-page SEO involves activities done outside of the website to improve its search engine rankings.

• Technical SEO deals with the backend of a website, focusing on factors like site speed, mobile-friendliness, and indexing.

Digital marketing is the use of online channels to promote products or services, reach target audiences, and drive conversions.

• Involves using various online platforms such as social media, search engines, email, and websites

• Focuses on creating engaging content, optimizing for search engines, and analyzing data to improve strategies

• Examples include running social media ad campaigns, optimizing website for SEO, and sending targeted email newsletters

Different tags in SEO refer to HTML elements used to provide information about a webpage's content to search engines.

• Title tag: Defines the title of a webpage

• Meta description tag: Provides a brief summary of the webpage's content

• Header tags (H1, H2, etc.): Organize content hierarchically

• Image alt tags: Describe images for search engines

• Canonical tag: Specifies the preferred version of a webpage

• Meta robots tag: Controls how search engines index and display content