WanderOn SEO Executive Interview Questions and Answers

Types of keywords include short-tail, long-tail, broad match, exact match, and phrase match.

• Short-tail keywords are typically one or two words in length (e.g. 'shoes').

• Long-tail keywords are longer and more specific phrases (e.g. 'women's black leather shoes').

• Broad match keywords trigger ads for any search query that includes the keyword in any order.

• Exact match keywords trigger ads only for the exact keyword or close...read more

There are three main types of SEO: On-page SEO, Off-page SEO, and Technical SEO.

• On-page SEO focuses on optimizing individual web pages to rank higher and earn more relevant traffic.

• Off-page SEO involves activities done outside of the website to improve its search engine rankings.

• Technical SEO deals with the backend of a website, focusing on factors like site speed, mobile-friendliness, and indexing.

Different tags in SEO refer to HTML elements used to provide information about a webpage's content to search engines.

• Title tag: Defines the title of a webpage

• Meta description tag: Provides a brief summary of the webpage's content

• Header tags (H1, H2, etc.): Organize content hierarchically

• Image alt tags: Describe images for search engines

• Canonical tag: Specifies the preferred version of a webpage

• Meta robots tag: Controls