upGrad growth manager Interview Questions and Answers

Q1. Interview by CH about self brief and all.
Ans. Explained about self, education and experience.
Answered by Nitesh Maheshwari
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Marketing plan and strategy to be used. In short tools of marketing and customer satisfaction.

Q1. About experience
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Q1. Salary expectation
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Q1. HR asked for referral did not ask any other questions based on profile
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Q2. Profile explanation and profile review
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Q1. Sales related questions
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Q2. Past experience and qualifications
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Q1. Normal interactions with HR
Ans. 
Regular interactions with HR involve discussing employee performance, benefits, policies, and resolving any workplace issues.
• Regularly meeting with HR to discuss team performance and development

• Reviewing and updating company policies and procedures

• Addressing any workplace conflicts or issues

• Participating in employee performance reviews and feedback sessions
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Q2. Regarding your resume
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Q1. 1st it will start with your introduction part!! 2nd - Questions will be asked regarding sales n marketing
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Q2. 3- they might give u some scenarios to Sale something, like selling an AC in a cold weather atmosphere
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Q1. Discussion on experience and expertise
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Q2. Case-based questions about strategic alliances
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Competitor and product analysis for IIT-JEE preparation solutions on the website and app.

Q1. Discussion on the assignment
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Q2. Discussion about salary expectations
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Q1. Mostly questions around your previous work experience and how will those skills match up to the job requirements at Unacademy.
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Q2. Case question on supply and demand
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Q1. Estimate the size of computer market in India
Ans. 
The computer market in India is estimated to be worth around $10 billion annually.
• The computer market in India includes sales of desktops, laptops, tablets, and accessories.

• Major players in the Indian computer market include HP, Dell, Lenovo, and Asus.

• The market is driven by increasing demand for personal computers and laptops for both work and leisure purposes.
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Q2. Tell me about yourself
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Q3. Why a job in marketing
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Q1. What do you understand from BTL Marketing
Ans. 
BTL Marketing refers to Below The Line Marketing, which involves direct communication with customers through non-traditional channels.
• BTL Marketing focuses on targeted and personalized communication

• It includes activities such as direct mail, email marketing, sponsorships, events, and promotions

• BTL Marketing is often used to create a more personal connection with customers and drive immediate sales
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Q2. How will you generate leads for the business
Ans. 
I will generate leads through a combination of digital marketing strategies, networking events, and targeted advertising campaigns.
• Utilize social media platforms to engage with potential customers and drive traffic to the business website

• Attend industry events and conferences to network with potential clients and partners

• Implement targeted advertising campaigns on platforms like Google Ads and Facebook Ads to reach spe...read more
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Q1. This 1 st round ask only previous work experience
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Q2. 1st round interview related to work. Profile.
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Q1. Discuss only marketing related campaign and Activity.
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