Testbook.com Interview Questions, Process, and Tips for Experienced

SEO stands for Search Engine Optimization. It is the process of optimizing a website to rank higher in search engine results pages (SERPs).

• SEO involves optimizing website content, structure, and HTML code.

• Keyword research and analysis is a crucial part of SEO.

• Link building is an important aspect of off-page SEO.

• SEO also involves optimizing for mobile devices and local search.

• SEO is an ongoing process that requires cons...read more

White hat SEO practices are ethical techniques used to improve website ranking and visibility in search engine results pages.

• Creating high-quality content

• Using relevant keywords

• Optimizing website structure and navigation

• Building quality backlinks

• Using descriptive and meaningful meta tags

• Ensuring website is mobile-friendly

• Following search engine guidelines

• Providing a good user experience

• Regularly updating website conten

Black hat SEO practices are unethical techniques used to manipulate search engine rankings.

• Keyword stuffing

• Cloaking

• Hidden text

• Link farming

• Duplicate content

• Buying links

• Doorway pages

Canonical URLs are the preferred version of a webpage that search engines should index and display in search results.

• Canonical URLs help prevent duplicate content issues.

• They are used to consolidate the ranking signals for similar or identical pages.

• Canonical tags can be added to the HTML header of a webpage to indicate the preferred URL.

• Canonical URLs can also be used to consolidate the link equity of multiple pages i...read more