SPER Market Research Interview Questions, Process, and Tips

Primary research involves collecting data directly from the source, while secondary research involves analyzing existing data.

• Primary research is conducted by the researcher themselves, through methods like surveys, interviews, and observations.

• Secondary research involves analyzing data that has already been collected by others, such as market reports, articles, and academic studies.

• Primary research is more time-consum...read more

Market research involves gathering and analyzing information about target markets and customers to make informed business decisions.

• Market research helps businesses understand their target audience and competitors

• It involves collecting data through surveys, interviews, focus groups, and analyzing trends

• The information gathered helps businesses make strategic decisions about product development, pricing, and marketing

• Ex...read more

Primary research involves collecting data directly from the source, while secondary research involves analyzing existing data.

• Primary research is conducted by the researcher firsthand

• Secondary research involves analyzing data collected by others

• Examples of primary research include surveys, interviews, and observations

• Examples of secondary research include literature reviews, market reports, and academic journals

Types of primary research include surveys, interviews, observations, and experiments.

• Surveys: Questionnaires or online forms used to gather information from a large group of people.

• Interviews: One-on-one conversations with individuals to gather in-depth insights.

• Observations: Directly observing and recording behaviors or events.

• Experiments: Controlled studies to test hypotheses and gather data.