SLMG Beverages Sales Interview Questions and Answers

To plan for a new product launch in my concern area, I would follow a strategic approach involving market research, target audience analysis, marketing campaigns, and sales training.

• Conduct thorough market research to identify the target audience, competition, and market trends.

• Analyze the target audience's needs, preferences, and buying behavior to tailor the product offering and marketing strategy.

• Develop a comprehen...read more

KPI stands for Key Performance Indicator. It is a measurable value that demonstrates how effectively a company is achieving its key objectives.

• KPIs are used to evaluate the success of an organization or individual in reaching their goals.

• They provide a clear and quantifiable way to track progress and performance.

• Examples of KPIs in sales include revenue growth, customer acquisition rate, and sales conversion rate.

ROI formula is used to calculate the return on investment. It is calculated by dividing the net profit by the cost of investment.

• ROI formula = (Net Profit / Cost of Investment) x 100

• Example: If the cost of investment is $10,000 and the net profit is $12,000, then the ROI would be (12,000 / 10,000) x 100 = 120%

• ROI helps in determining the profitability of an investment and is used to make informed business decisions.

The key objectives of appointing a distributor are to increase market reach, improve sales, and enhance brand visibility. Finding a distributor in a new town requires market research and networking.

• Increase market reach

• Improve sales

• Enhance brand visibility

• Market research

• Networking

• Identify potential distributors

• Evaluate distributor's capabilities

• Negotiate terms and conditions