Shopee Campaign Management Associate Interview Questions and Answers

Q1. What is Cm 360 ?
Ans. 
CM 360 is a comprehensive campaign management platform that helps streamline and optimize marketing efforts.
• CM 360 offers tools for planning, executing, and analyzing marketing campaigns

• It provides insights into customer behavior and campaign performance

• The platform integrates data from various sources to create a unified view of marketing efforts
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Q2. Why we use Tracking ads?
Ans. 
Tracking ads help monitor the performance of campaigns and optimize for better results.
• Tracking ads provide valuable data on ad performance metrics such as click-through rates, conversions, and ROI.

• They help in identifying which ads are most effective and which ones need improvement.

• Tracking ads also allow for A/B testing to compare different ad creatives or targeting strategies.

• By analyzing tracking data, campaign man...read more
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Q3. What is ctr formula
Ans. 
CTR formula stands for Click-Through Rate formula, which is a metric used to measure the success of an online advertising campaign.
• CTR = (Total Clicks / Total Impressions) x 100

• Total Clicks: Number of times users clicked on the ad

• Total Impressions: Number of times the ad was shown to users

• Example: If an ad received 100 clicks and 10,000 impressions, the CTR would be 1%
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Q4. What do u mean by impression
Ans. 
Impression refers to the number of times an ad is displayed, regardless of whether it is clicked on or not.
• Impression is a metric used in online advertising to measure the number of times an ad is shown on a webpage or app.

• It is important for advertisers to track impressions to understand the reach of their ad campaigns.

• Impressions do not necessarily indicate engagement or interaction with the ad, just that it was disp...read more
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Q5. How do you traffic in cm 360
Ans. 
I traffic in cm 360 by setting up campaigns, tracking performance, optimizing for results, and analyzing data.
• Set up campaigns with specific targeting criteria and goals

• Track performance metrics such as click-through rates, conversions, and ROI

• Optimize campaigns based on data analysis to improve results

• Utilize audience segmentation and A/B testing to refine targeting and messaging

• Use tools like Google Analytics and ad
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Q1. Journey scenarios
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Q2. HTML/CSS/Ampscript
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Q1. I was asked for my previous organization experience and what work i was doing there. I needed to brief my work experience. They wanted to know each and everything in details. Multiple times they were wan...read more
Ans. I told them each and every detail of my work experience.
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Q2. Managerial questions
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Q1. How to decrease Acos.
Ans. 
To decrease Acos, optimize campaigns, target relevant keywords, and improve product listings.
• Optimize campaigns by adjusting bids, targeting, and ad placements.

• Target relevant keywords by conducting thorough keyword research and using negative keywords.

• Improve product listings by optimizing titles, descriptions, and images.

• Monitor and adjust campaigns regularly to ensure continued success.

• Consider using Amazon's advert...read more
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Q1. About your self deeply
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Q1. SQL Questions about Joins, Group By etc
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Q2. Splits In Journey builder
Ans. 
Splits in Journey Builder allow you to create different paths for contacts based on their behavior or attributes.
• Splits can be based on data attributes, engagement with emails, website visits, etc.

• Examples include sending different emails based on whether a contact opened a previous email or visited a specific webpage.

• Splits can also be used to route contacts to different paths based on their demographic information or
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Q1. What is the difference between a developer & a admin?
Ans. 
Developers write code to create software applications, while admins manage and maintain the infrastructure and systems that support those applications.
• Developers write code to create software applications

• Admins manage and maintain the infrastructure and systems that support those applications

• Developers focus on creating new features and functionalities

• Admins focus on ensuring the stability and security of the systems

• Ex...read more
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General aptitude to understand basics of a candidate

SQL, HTML, Javascript

Test on Apti + Excel

Q1. Related to the process and previous work.
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