Scaler Academy Senior Business Development Manager Interview Questions and Answers

Adam Smith is considered the father of economics.

• Adam Smith is a Scottish economist and philosopher.

• He wrote the book 'The Wealth of Nations' in 1776.

• He is known for his ideas on free market economy and division of labor.

• His theories have had a significant impact on modern economics.

Intangible assets are non-physical assets that have no intrinsic value but can generate revenue for a company.

• Examples include patents, trademarks, copyrights, brand recognition, and goodwill.

• They cannot be touched or seen but are valuable assets for a company.

• Intangible assets are often difficult to value and can be subjective.

• They can also be easily duplicated or imitated by competitors.

• Investing in intangible assets...read more

The 4 P's of marketing are Product, Price, Place, and Promotion.

• Product: the item or service being sold

• Price: the cost of the product or service

• Place: the location where the product or service is sold

• Promotion: the marketing and advertising of the product or service

• Example: A company selling a new smartphone would consider the features of the phone (product), the price point (price), where the phone will be sold (place...read more

Sales is the process of selling products or services, while marketing is the process of creating demand for those products or services.

• Sales focuses on closing deals and generating revenue, while marketing focuses on building brand awareness and creating a customer base.

• Sales is a short-term process, while marketing is a long-term process.

• Sales involves direct interaction with customers, while marketing involves indire...read more

Identify target audience, network, cold call, attend events, use social media, offer incentives.

• Identify target audience and create a database

• Network with potential clients and industry professionals

• Cold call and email potential clients

• Attend industry events and conferences

• Use social media to reach out to potential clients

• Offer incentives to attract new clients

Types of sales include direct sales, indirect sales, inside sales, outside sales, and online sales.

• Direct sales involve face-to-face interaction with customers, such as door-to-door sales.

• Indirect sales involve selling through intermediaries, such as wholesalers or retailers.

• Inside sales involve selling over the phone or through email.

• Outside sales involve traveling to meet with customers, such as sales representatives...read more