Publicis Interview Questions, Process, and Tips

Q1. Introduction of your self
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Easy and simple quest during round one. Easy to crack

Q1. Tell me abt yourself
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Q2. Platforms knowledge and process related questions
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Q3. Explain metrics used in Digital marketing's and main KPI
Ans. 
Metrics used in digital marketing include CTR, CPC, CPA, and main KPI is ROI.
• CTR (Click-Through Rate) measures the percentage of clicks on an ad compared to the number of impressions.

• CPC (Cost Per Click) is the amount paid for each click on an ad.

• CPA (Cost Per Acquisition) measures the cost of acquiring a customer through a specific campaign.

• ROI (Return on Investment) is the main KPI, calculating the revenue generated
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Q1. About your profile
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Q2. Achievements in previous company
Ans. 
Implemented cost-saving measures resulting in 20% reduction in department expenses.
• Implemented new budgeting system to track expenses more efficiently

• Negotiated better vendor contracts to lower costs

• Streamlined processes to eliminate waste and improve productivity
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Q1. My work experience role And they want me to join immediately
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Q1. Work related questions and they ask me there domain questions. Why you are looking for job change and why they asked me do you have treasure experience.
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Q1. Treasury releted questions
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Q1. General question about your background companies you worked with relevant experience
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Q1. What is budgeting What is forecasting Foreign exchange diff AS 11 Prepare product budget
Ans. 
Budgeting is the process of creating a financial plan for a specific period. Forecasting is predicting future financial outcomes.
• Budgeting involves estimating income and expenses for a specific period

• Forecasting involves predicting future financial outcomes based on past data and trends

• Foreign exchange diff AS 11 refers to the accounting treatment of foreign exchange gains or losses

• Preparing a product budget involves e...read more
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Q2. How you resolve team issues How you will forward report with some missing report
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Q1. Diff between budget and forecasts Prepare a budget for buying software Salary expenses increase but head count is same Variance analysis
Ans. 
Difference between budget and forecasts, preparing a software buying budget, salary expenses increase but head count is same, variance analysis.
• Budget is a financial plan for a specific period, while forecast is an estimate of future financial outcomes.

• Preparing a software buying budget involves identifying the software needs, researching prices, and allocating funds.

• Salary expenses increasing while head count remains ...read more
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Q1. Questions related to concepts of PHP and backend knowledge was tested by asking questions related to working of request life cycles, handling requests and threats on server side.
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Q1. This was also a technical round and questions related to PHP and Mysql. You will be asked to write some SQL queries and conceptual and output questions based on PHP.
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Q1. It was a one-on-one round with the senior HR manager and some basic questions about yourself will be asked, they will tell you about the company and job role and then salary discussion and negotiation is d...read more
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